Business ethics and law Assignment Example | Topics and Well Written Essays - 750 words

Business morals and law - Assignment Example There are numerous moral issues that face people managing in deals. These quandaries emerge from collaboration with people and offices both inside and from outside the association. Deals staff are inclined to confronting more moral clashes than people managing in different lines of business. These people are not as firmly regulated as different laborers and they assume a major job in raising pay for the association. This paper looks to archive the weights that a salesman working for an organization that offers specialized help to clients may confront. The paper will dig into the difficulty the individual will confront when the association doesn't hit its first and second quarter benefits continuously. The agent is paid on commission, and the organization has not lived up to its quarterly desires for the first and second quarters. This means a fall in the company’s income. As a worker of the organization, the person has the obligation to execute his duties with constancy and fl exibility as his exertion is expected to understand the company’s in general focused on execution (Weiss 213). At the point when the organization isn't understanding its objectives, it impacts on its serious limit against its opponent organizations. Proceeded with inability to acknowledge targets will drive the organization to settling on choices on altering compensations and wages to its faculty or conserving a few. The salesperson is feeling the squeeze from his obligation to the organization to help understand its objective. The agent has two little youngsters whom the individual in question underpins from the salary the person in question gets from working for the business organization. The individual is simply however one of thousands of individuals utilized by the organization and who most likely likewise get by on the pay rates and wages they get from the organization. Having not made any deals for some time, the salesman is most likely abandoning a few things that the person needs since moderateness is going down with the need or decrease of pay. The individual and most likely the others working for the organization have maybe needed to cut on specific consumptions in order to make a decent living with the state of affairs going in the organization. Family needs are a significant wellspring of weight in the circumstance confronting the salesperson. 500 Company has moved toward the delegate to gracefully them with 3,000 new PCs. The organization stands the hazard to bring about significant expenses in the event that they don't get the PCs. I don't get this' meaning for the individual and 500 Company? The individual has the human commitment to make sure that the organization doesn't acquire the costs when the person in question can help. There are individuals who work for the organization simply like the person and numerous others work for their organization. Brought about expenses in 500 Company will maybe mean poor stock cost or potentially decr eased pay rates and wages for its laborers further influencing other honest individuals who rely upon these laborers (Weiss 215). It will likewise imply that 500 Company will do ineffectively in its presentation comparative with its rivals. The agent will feel committed to assist maintain a strategic distance from such a situation from occurring. 500 Company needs all the 3,000 PCs provided in two months’ time. The salesman has 1,000 new PCs prepared in the distribution center. The shortage of 2,000 new PCs should be requested from the maker. While the individual realizes that it would take the assembling two months to prepare the 2,000 new PCs for 500 Company, the person in question likewise realizes that the maker is battling with an excessive number of requests as of now. The individual has the alternative of settling the negotiation with 500 Company and convey the 1,000new PCs accessible and request the rest from the maker. By what method will settling the negotiation wit h 500 Company sway on the representative’s organization? The person in question will empower their organization to meet its third quarter’s target and improve its stock cost. What will it mean for the delegate? The delegate will gain a decent commission from the arrangement and he, or she

Ted Hughes Poetry The Contrast between Vitality and Death Essays

Ted Hughes Poetry The Contrast among Vitality and Death Essays Ted Hughes Poetry The Contrast among Vitality and Death Essay Ted Hughes Poetry The Contrast among Vitality and Death Essay Article Topic: Writing The Poems of Ted Hughes Ted Hughes broadly cited What energizes my creative mind is the war among imperativeness and demise. This is a key factor in the adequacy of about all of Hughes early work the distinct difference among life and demise, imperativeness and laziness. In sonnets, for example, The Jaguar, Roarers in a Ring and Six Young Men, there is a serious and frequently fiercely abrupt change between the two boundaries. I discovered these sonnets, especially The Jaguar, captivating and enchanting; the regard that Hughes has for creatures and people who live their lives to the full is splendidly colossal. In The Jaguar, the writer depicts his dismissal for most of the creatures in the zoo he visits since they have acknowledged imprisonment and given up to an actual existence liberated from care, fervor and intrigue. A large portion of the creatures have lost the enchantment of their characteristic senses. He scornfully portrays them with words like slothfulness and sloth and utilizations the metaphor like modest tarts to depict the parrots. This suggests they are happy to swagger and hotshot to anybody, as they have lost any feeling of pride and self-esteem they once had. In any case, there is one animal that energizes and charms the groups, and as the title of the sonnet proposes, has likewise left an enduring effect on Hughes. Rather than lazing around inactively, the smooth dark Jaguar turns from the bars and hustles goaded. In spite of being denied of his common habitat and his opportunity, the Jaguar is brimming with development, effectively overflowing with force and vitality. Hughes is particularly excited by the way that the Jaguar appears to make his own space, even inside the restriction of his confine portraying the animal as having the world moving under the since quite a while ago push of his heel. Hughes utilizes ground-breaking and intense pictures, for example, the drills of his eyes and the jail haziness to make the sonnet wake up. The sonnet has an underlining high respect for the Jaguar; it is clear he holds his feeling of poise and power is still particularly a wild brute. He has surely not acknowledged his life in bondage. Hughes emphasizes the contrast between the Jaguar and different creatures by depicting the responses of the group, who gaze entranced at the Jaguar as a youngster at a fantasy. This comparison is compelling as it makes a genuine feeling of wonderment and awe; youngsters can't frequently be enamored so emphatically, recommending the subject is something really fantastic. Conflictingly, he suggests that most of the enclosures contain only resting straw, and guests will in general surge past such creatures without seeing their reality. Just as the developments of the groups, the contrast among energetic and dormant is particularly featured by the figurative language utilized. The twist of a snakes body is portrayed as a fossil fitting as a result of the wound shape as well as on the grounds that it gives the impression of being old and in a condition of latency. Additionally, the chimps are unimportant to the groups on the grounds that their lone movements are inert activities to breathe easy; they just yawn and love their insects in the sun. Shockingly, even the tigers and the lions are excessively exhausted with sluggishness to energize a crowd of people. The likeness still as the sun exhibits the self-importance and endurance of the Lions, and furthermore outlines their shading. All these static, apathetic pictures are countered by the fury, quality and savagery of the Jaguar who doesn't confine his soul to the limits of his pen. The pace and cadence of the sonnet is very quick with short sharp words, regularly monosyllable to stretch the effortlessness of the difficulty free creatures. Interestingly, the pace eases back down in the third stanza when discussing the Jaguar, with significantly longer sentences and words, for example, hypnotized. Roarers in a Ring is an increasingly inconspicuous perception, as an account. It is Christmas Eve and a gathering of ranchers are endeavoring to disguise their distress with liquor and bogus giggling. The circumstance the writer portrays is quickly recognizable, making it even more hard-hitting. The sonnet starts on a virus note, depicting a destitute fox an image of the cruel real factors of nature and demise. Portrayals like The field frothed like a white running ocean make an environment that is dreary, cold and uninviting. In the second stanza the ranchers group around a fire, which as opposed to sounding comfortable, seems as though they are escaping the outside world. Afterward, it is proposed that their endless chuckling isn't certified however resembles a ball being hurled noticeable all around. Rather than really being cheerful they are constraining themselves to snicker on the grounds that there is nothing else they can do, and eventually in light of the fact that they are apprehensive. The writer talks as though he is watching them and says, You would have imagined that on the off chance that they didn't snicker, they should sob. He is stating that they are terrified to drop the misrepresentation of jauntiness, as they dont need to confront the possibility of calm hopelessness. Thinking as opposed to snickering uproariously implies they should acknowledge what their destiny is in case quiet beverage blood. As opposed to the manner in which they hurl giggling, and their lives up, towards the finish of the sonnet there is a solid inclination of descending development, with lines like endless dark quiet through which it fell and aimlessly, boisterously adjusted, took their fall. Notwithstanding their clear enthusiasm, there is a consistent suggestion of distress. In the 6th refrain the artist portrays how the ranchers fabulous midsections shook and afterward out of nowhere the line Oh their substance would drop to tidy at the main calm look. This barbarously reminds the peruser how defenseless and feeble they are contrasted with the sharpness of the air new as a razor and the intensity of the field and the world as a rule. The sonnet attracts to an end with the passings of the ranchers, and distinctly closes with the unimportance of this; as the world went spinning still it carries on unaltered by their nonappearance. Another of Ted Hughes sonnets entitled Six Young Men shows a more straightforward change from depictions of the life and the mens eagerness to their shocking passings in the First World War. The sonnet watches a photo taken forty years prior which pictures the six men who passed on just months after the fact. The mens articulations are immortal and despite the fact that the men are a lot of dead, the photograph is without a doubt alive The men were at the pinnacle of their lives and the complexity between their life and expectation with the deplorability of their passing is stunning. Hughes depicts every one of the youngsters thusly by what they looked like in a photo, their wonderful environmental factors, their fellowship and desire forever itself. In any case, toward the finish of each stanza, a brief yet cuttingly viable line helps the peruser to remember the mens destiny their appearances are four decades under the ground parts of the bargains and Forty years spoiling into soil parts of the bargains. This example is rehashed, as the artist touchingly reviews how their garments would not be elegant today, however at the time their shoes shone, which mirrors their decency. It likewise makes a disturbing complexity as in life they had invested heavily in their appearance however in death, they have gone through forty years spoiling in the dirt. There is an increasingly definite portrayal of how the men passed on and Hughes uncovers that he knew them and furthermore the scene in the image. It makes the peruser wonder what relationship he was to them. I hypothesized whether he had lost every one of these companions in the war. Is it accurate to say that he was the one behind the focal point who had snapped the photo? The sonnet ponders the progression of time, and it is states that nothing keeps going. The tone of the sonnet is harsh however perpetually turns out to be all the more delicately spoken when Hughes is reviewing recollections of the men going on a Sunday hike. He ponders the incongruity of their lives and discusses the mutilated last desolation one of the men endured in medical clinic, while for some no one realizes what they came to. In the last section, the writer asserts that six celluloid grins are no less alive than any man, however at the equivalent no less dead than an ancient animal. Hughes feels firmly about the photo; it is an oddity, an inconsistency that that they ought to be grinning, when looking back he sees an excessive number of reasons why they ought not. Hughes recalls that them twice in death fired by rifle or attempting to spare a companion, and protected in his valued photo which has not wrinkled their appearances or hands, and they live in his memory, youthful until the end of time. These sonnets address the complexity among essentialness and demise, either looking at the two straightforwardly, or concentrating for the most part on one of them. Clearly Hughes discovered triumph in the untamed will of the Jaguar, and profound respect for the wonderful desire every one of the Six youngsters had forever though he hated at the ranchers who drove sad, bashful lives which finished as uneventfully as they had existed.

A Week in the Life Allison Walker COLUMBIA UNIVERSITY - SIPA Admissions Blog

A Week in the Life Allison Walker COLUMBIA UNIVERSITY - SIPA Admissions Blog Were featuring  a new mini series,  A Week in the Life,  to highlight all of the wonderful experiences our students have had in the program. Allison Walker, MIA 16 Hometown: Nashville, TN Before SIPA: Working as a Webcast Digital Media Specialist for a nonprofit in New York Goals: Combining my background in digital media with human rights advocacy work Tuesday, 8:30 p.m.Since I live on the other side of the city from Columbia, I don’t always stick around for events near campus. But on Tuesdays, I have my Management and Administration of Nonprofit Organizations class from 6:00-8:00pm and this week my concentration was having a happy hour at a nearby bar at 8pm so it worked out! I’m in the Human Rights and Humanitarian Policy concentration so this picture is a few of us who got together that night. Most of the concentrations and specializations have happy hours and events throughout the semester. Thursday, 10:00 a.m.I get to campus early to meet with the professor before my Corporations and Human Rights class to discuss my final paper topic. I’ve found that SIPA professors are always very willing to meet with students, and it’s helpful to have guidance on this paper as it is worth most of the grade for this class! I didn’t take a picture in our meeting, but here’s my stroll through campus to get there. Thursday, 1:30 p.m.After class, I walk down a few blocks to my job as a Program Assistant in the SIPA Office of Admissions and Financial Aid. I spend some time working on a blog post for the Admissions Blog, but the Office of Admissions has a big event next week for prospective students so I spend most of the afternoon preparing materials for that. I didn’t make the office staff pose for this picture at all Friday, 12:00 p.m.I’m in the Business and Human Rights Clinic, which is a year-long course that will count as my Capstone Workshop. Usually, Capstones are taken only in the Spring semester of your second year, but the Clinic is an exception. Today, the two heads of the organization our cohort is working for, Inclusive Development International, visit during our class time to discuss our research and projects, go to lunch, and talk about the field work we will do in Cambodia later in the year. Friday, 4:00 p.m.Today in my Human Rights Skills and Advocacy class, we conduct mock meetings with the targets of advocacy letters we previously wrote. Our professor Jo Becker, Advocacy Director of the Childrens Rights Division at Human Rights Watch, brings in a colleague from Human Rights Watch to play the role of each student’s advocacy target. I wrote my letter to the World Bank East Asia and Pacific Regional Vice President; here’s me practicing my advocacy pitch! Saturday, 7:00 p.m.Time for a break after a week where I had several papers and presentations due. My husband and I go to the movies using discounted tickets you can buy at the Ticket and Information Center on Columbia’s campus. Unfortunately, the movie we wanted to see is sold out, but it’s all good we hold onto the prepaid discounted tickets for another time, and we wind up going to a cool new restaurant in the same neighborhood for dinner instead. Monday, 1:00 p.m.Today is the Diversity Symposium, a big event put on by the Office of Admissions for prospective SIPA students. I live tweet the event throughout the day for my job, but I was glad to be there anyway to hear alumni and current students discuss their thoughts on diversity and life at SIPA on panels.

Bank Of America s Financial Crisis - 1744 Words

Bank of America in the 2008 Financial Crisis – An Even Bigger Financial Giant Suffered Losses and Lawsuits from Risky Behavior Summary of Bank of America in the Financial Crisis As one of the largest banking holding companies, Bank of America has taken a significant role during the whole process of the financial crisis. Compared with financial institutions whose business focused on specific fields, like investment banks or mortgage companies, Bank of Along got involved in activities in various fields that directly related with crisis – deregulation from big banks lobbying, mortgage originating, mortgage securitizing, and CDS dealing. Besides, as a systematically important financial institution, Bank of America was highly†¦show more content†¦Compared with its investment bank and hedge fund counterparties, Bank of America seemed stood away from the mortgage-CDO-CDS crisis pipeline. In the contrary, not only had it worked on deregulation for decades; it was also an active player in the financial system, which contributed to the burst of crisis. The largest banks, including Bank of America, removed most barriers limiting their high-speed expansion, and the loose regulation and supervision had exposed the whole financial system to higher risks. The largest banks became more powerful in a booming parallel banking system, and the fast growing banks stressed the regulators to remove barriers against their growth and competition. (P52) As a result, Bank of America along with other four largest banks owned 55%, jumping from 25%, assets of the industry, and the combined assets became more than tripled. (2) Additionally, the bank added more leverage, which rose form 18:1 in 2000 to 27:1 in 2007 (60). With the barriers removed and less capital to absorb losses, Bank of America was obviously vulnerable to huge and continual losses, which is a hint foreshadowing future struggle in the crisis. In the financial crisis, Bank of America not only acted as a mortgage originator, a mortgage securitizer, but also interconnected with other major important financial institutions to promote trading activities. Nevertheless, as the bank was too eager and greedy to make more profits,Show MoreRelatedThe Financial Crisis Of 2007-20081389 Words   |  6 PagesOne of the most devastating aspects of the financial crisis of 2007-2008 to middle-class America was the crash of the housing market. Millions of Americans were affected and faced foreclosures on homes that were purchased with subprime mortgages. The impact of these mortgages varied state to state. Nevada, one of the countries leading tourist destinations, led the market in foreclosure rates and housing appraisal drops. 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Bank of America intervened to assist on home loans affected. Their strong code of ethics, team values, and guiding principles ensured clients thatRead MoreWhat Is A Financial Crisis?1671 Words   |  7 PagesWhat is a financial crisis? According to Mishkin and Eakins (2015), â€Å"a financial crisis occurs when information flows in financial markets experience a particularly large disruption, with the result that financial frictions and credit spreads increase sharply and financial markets stop functioning. Then economic activity will collapse† (p.165). Throughout history the United States of America has experienced six significant financial crises. Each crisis left the United States of America’s economy

Designer Report Betsy Johnson - 1061 Words

Designer Report - Betsy Johnson The Rise and Fall (and Rise) of Betsey Johnson Born August 10, 1942 in Wethersfield, Connecticut. Betsey spent her childhood in Connecticut where she took dance lessons. That was also when she began to create her own clothing, as she would make her own outfits. She made her first dress at only four years old. After high school Betsey attended Pratt Institute to study fine arts. After a year, she transferred to Syracuse University and graduated Phi Beta Kappa and magna cum laude in 1964. Shortly after graduating from Syracuse, Betsy won a guest editor contest from Mademoiselle magazine, earning her a job with the magazine’s art department. Then, just a year later in 1965, she became a designer at Paul Young’s Paraphernalia in New York, a new boutique aimed at the young and rebellious crowd. It was while working here that she developed the style for which she became famous. Her use of unusual fabrics such as shower curtains and the pinstriped wool of old New York Yankees uniforms, helped her avant-garde fashion style make her one, along with painter Andy Warhol and fellow designer Mary Quant, of the pioneers of the â€Å"Youthquake† movement that influenced art, fashion and culture. Her success at Paraphernalia led her to take the creative helm at Alley Cat, another New York City boutique. Alley Cat closed it’s doors in the mid 1970s amid a creative slump for Betsey. While the 60s had embraced and loved all things Betsey, the 70s were,Show MoreRelatedLogical Reasoning189930 Words   |  760 Pagessaid that his uncle died of a drug overdose, so his uncle must have died of a drug overdose. b. Davids uncle died of a drug overdose because we know that David predicted two years ago that this is how his uncle would die. c. Look, the coroners report specifically says that Davids uncle is dead. 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McDonald’s Corporation Free Essays

McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. We will write a custom essay sample on McDonald’s Corporation or any similar topic only for you Order Now In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald’s restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald’s opens a new restaurant every three hours. Also, McDonald’s has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald’s serves about 1% of the world’s population on any given day through its 23,000 restaurants internationally. â€Å"Big Mac†, the world’s most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. ‘Big Mac’ is the biggest attraction and backbone of the corporation. Moreover, McDonald’s maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald’s practices an analyzer type of strategy, introducing new items and defending its existing ones. â€Å"We serve people with good quality food, fast and at low cost.† McDonald’s vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies. To have a clear picture of McDonald’s corporation we need to look at its Task Environment, which includes its: We shall also explore McDonald’s Workforce Diversity and its Total Quality Management. Customers are those who pay money to acquire an organization’s goods or services. For many years McDonald’s mostly targeted the young people, however this has changed in this decade; McDonald’s has turned towards a more general market. By doing this McDonald’s concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such as the â€Å"happy Meal† for children and â€Å"Egg McMuffin† for the elderly. McDonald’s also realized the changing world we live in and the need for healthier food, since there is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonald’s responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted like the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians. McDonald’s mostly uses psychographic segmentation targeting the working and middle classes. These are the people that are more susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal. In brief McDonald’s customers are of all classes, but largely working and middle classes, and people of all ages. A competitor is an organization that competes with other organizations for resources. In our findings, McDonald’s has two types of competitors in the Lebanese market: Indirect refers to firms producing one or two products that compete with McDonald’s products and therefore be a threat to the company. We have identified four indirect competitors: Henry J. Beans, T.G.I. Friday, K. F. C. and Popeye’s. Henry J. Beans offers hamburgers and fries on its menu, therefore competing with McDonalds for customers of these products. However, Henry J. Beans also known as Hank’s is a more of a bar restaurant and therefore a hang out place, as a result charging more money for its products. Hank’s targets middle to upper class customers, so where most of these customers overlap are in the middle class. T.G.I Friday is another indirect competitor reflecting the same characteristics as Henry J. Beans. Other indirect competitors are K. F. C. and Popeye’s, both competing for the chicken nuggets and fries customers. In brief, Hank’s and T.G.I. Friday’s competes with McDonald’s by offering hamburgers and fries, whereas K. F. C. and Popeye’s compete with McDonald’s by offering chicken nuggets and fries. Direct competitors refers to firms producing the same products or services as McDonald’s does. Here we found that McDonald’s has three direct competitors: Burger King, Wendy’s and Hardee’s. McDonald’s closest rival is Burger King, which operates a total of 9644 restaurants in 110 countries. Wendy’s is McDonald’s second largest rival, which is also in the fast food business, where Wendy’s operates 6776 restaurants in 32 countries. Hardee’s, McDonald’s third largest rival is also in the fast food business and is the only direct competitor apart from Juicy Burger in the Lebanese market. Hardee’s operates 3080 restaurants in 20 countries. As we have illustrated McDonald’s faces stiff competition from three major competitors, Burger King, Wendy’s and Hardee’s. Suppliers is an organization that provides resources for other organizations. McDonald’s has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons, 2) To ensure that its products are of top quality. These supplies include beef and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonald’s with fresh vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonald’s supplies also include raw material such as flour, sugar, yeast, etc.,. A strategic ally is an organization working together with one or more other organizations is a joint venture or a similar arrangement. McDonald’s has formed a strategic alliance with: Walmart, Chevron, Amoco, Disney and Coca-Cola. Walmart, which is a large shopping mall chain in the U..S. and several neighboring countries, is allied with McDonald’s, which offers great opportunities for both companies. McDonald’s has restaurants in each Walmart, offering its customers conveniences and excellent fast food at a low cost ease of accessibility. McDonald’s corporation describes it best in this scenario: â€Å"Imagine a busy shopping day at your local Walmart and having the ability to sit down with the kids and enjoy many of our McDonald’s favorites, like ‘Big Mac’ sandwiches, world famous fries and kids favorite ‘Happy Meal’. McDonald’s understands your busy lifestyles and the demands on your time. That’s why we are making it easier for you to do more things in less time.† McDonald’s is engaged in an alliance with two petrol companies, Chevron and Amoco. This alliance represents the ultimate in convenience. At these locations, one finds a full-menu McDonald’s restaurant with dining room service. Nothing can be more convenient, because one can fill up the car with gas and get a meal all in one stop. Another important alliance that McDonald’s has is with Disney. Here McDonald’s has the sole right to sell fast food in Disney’s theme parks around the U..S. and other Disney operations in the world. Under the terms of the agreement, McDonald’s will operate restaurants and Disney will promote its films through McDonald’s. Regulators are groups or governmental agencies that can control and influence the organization’s policies and practices. An example is Lebanon a few years ago when the U..S. government banned all U..S. citizens and organizations to come or operate in Lebanon. Another good example would be the embargo imposed on Iran where U..S. organizations were banned to operate in this country. Another group of regulators called interest groups can and have influenced McDonald’s to treat its animals (cow and chickens) in a much more humane manner, which resulted in the restructuring of McDonalds’ farms throughout its operations around the world. The summary of the task environment which is by definition a specific organizations or groups that affect the organization, which includes competitors, suppliers, customers, strategic allies and regulators. Here we described the task environment’s importance to McDonald’s, where McDonald’s faces both opportunities and has threats in its environment. Diversity exists in a group or organization when its members differ from one another along one or more important dimensions such as age, gender, and ethnicity. Diversity is very important for McDonald’s. Here millions of teens start out by working at McDonald’s. Here some of the teenagers move on to get various jobs such as movie stars, skilled workers, famous athletes, management positions and other educated positions in society. At McDonald’s two thirds of middle and upper management started out as crewmembers in a McDonald’s restaurant. There are opportunities for everybody in McDonald’s from teenagers to elderly workers, and from people just entering or reentering the job market. Moreover, McDonald’s offers special jobs for people who have disabilities, such as people who are in wheel chairs and those who must use crutches permanently. Furthermore, McDonald’s offers their workers flexible working hours. For example, hours for people seeking just a few hours of work per week and those who seek full time positions. The work force at McDonald’s also have some say in their working hours, such as if they prefer the morning, mid-day, or evening shifts in the restaurant. So, McDonald’s uses diversity to create a good atmosphere in their work places among workers and management. Here they offer work to all kinds of people without discrimination and the workers have flexible hours that provides customer satisfaction. Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. For McDonald’s, total quality management (TQM) involves that the employees are at work on time, are neatly dressed, and are clean. The employees must make sure that the customers constantly receive safe food, which implies that the employees must wash their hands often to remain clean. Moreover, the employees must follow certain Standard Operational Procedures, so the customers always receive exceptional quality and service. This includes the employees using plastic gloves when they prepare the food, that the meat and fries are properly fried, and that the vegetables are thoroughly washed when used in the food. Another TQM is that the employees rely on teamwork and high energy to get the job done, so that the customers do not have to wait long for their food. Furthermore, McDonald’s management emphasizes that their restaurants should be clean. This involves that the restaurants are tidy, sparkling and spotlessly clean. As McDonald’s illustrates the quality is that the employees delivers fast, accurate and friendly service with a smile. How to cite McDonald’s Corporation, Essay examples

Impact of Brand Awareness on Customer Loyalty

Question: Discuss about theImpact of Brand Awareness on Customer Loyalty. Answer: Introduction to Literature Review The topic of Impact of the Brand Awareness on Customer Loyalty had been considered for the research analysis. The sales and operations of business organizations have been largely influenced by the use of branding and customer awareness. The loyalty of the customers is largely influenced by the good branding of the organization (Rubera and Droge 2013). The following literature has considered 4 topics related to the impact of brand awareness on customer loyalty. They are customer satisfaction, decision making process, branding strategy, and value added services. These four topics would be critically evaluated and analyzed for forming the literature review on the mentioned topic. Branding Strategy According to Leekha Chhabra and Sharma (2014), the branding strategy is a long term plan made for successful development of the specific goals for achievements. A well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The branding strategy is made after analyzing the consumer needs, competitive environment and emotions (Rubera and Droge 2013). Woolworths had set some specific goals and functions for dealing with the competitive issues from other super markets. The branding strategy had been used for making their sales processes for customers more effective and viable. The branding strategies followed by Woolworths include providing their own services, including various commodities of recognized brands and promoting their products with the help of various tools like broadcasting and social media sites. The branding strategies have a deep impact on the organizational sales of Woolworths. The branding strategie s have some common aspects for promoting brand without highlighting the sales of products (Strebinger 2014). In spite of that, the customers are drawn to buy from the organization due to the branding strategies. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The formation of the most systematic and concise processes had helped in developing the sales of the organization. For example, the brand split of Hero Honda into Hero Motocorp and Honda in India had seen a considerable decrease in sales (Seo and Jang 2013). Most of the customers have grown insecurity due to the brand split and started selecting some other companies for buying two wheelers. However, some scholars have pointed out that although the branding strategies have significant importance with the organizations operations, it cannot be concluded that the strategies have complete impact on the organizations sales. The branding strategies have little or no effect on the sales of the company. For example, in 2013, McDonalds had implemented some new strategies for focusing on the targeted market of young kids by developing more kids friendly items and processes (Rubera and Droge 2013). The organizations have formed the strategies for dealing with the issues in their operations. Decision Making Process According to Kelley, Cranor and Sadeh (2013), decision making process is another important factor that is largely affected by the brand awareness. For the customers, the decision making process is very important as the selection of the products are largely initiated and ablated by the brands. The decision of customers for selecting the organization and their services is largely invoked by the brand. It is natural that the organization that has some renowned products and services would be selected from any other organization (Van Solinge and Henkens 2014). Woolworths had been providing the services not only to Australia but the whole world across the globe. The people had chose the organization due to its brand value as it has been serving his customers and making them happy with the services since the last few decades. Woolworths is one stop for most of the items of general or everyday needs and it has become famous for providing its own made products and commodities at the most optimum price and cost. The customers selection of products and services are largely affected by the company providing them. For example: Most of the customers are fascinated and prefer watched and perfumes from Giorgio Armani (Hunink et al. 2014). It has become a brand that symbolizes and explicitly shows the classy and stylish looks and fragrance. Even if automobile cars are considered, some brands like Ferrari, Porsche, BMW, and Mercedes stand at top from other brands. People prefer bikes from Ducati, Kawasaki, and Yamaha companies. However, many authors have claimed that the decision making process of the customers for selecting any specific brand is largely influenced by other factors rather than just its brand. The various functions of organization like marketing strategies, products prices, and discounts options also influences the decision of the customers. According to Kemper et al. (2013), the operations of the organization would be helped by the key decisions made by them. The decision making for the organization has been helpful for deciding their prospects for future. The organization has been using the concise and optimized price for attracting more customers. The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services (Van Solinge and Henkens 2014). However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. Woolworths provide the products of globally renowned brands and it has helped the people for getting various products of other countries at a single stop of Woolworths. Value Added Services According to Pomeranz (2015), the value added services are helpful for attracting more customers to the organization. The organizations have been using some the benefits of some other services for attracting more customers towards the organizations. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations (Chetty, Friedman and Rockoff 2014). Woolworths have deployed discounts and loyalty cards for attracting more customers towards the organization. The development of the new factors would be helpful for making more people use the services of the organization. The deployment of the discounts and loyalty cards have made people utilize services of Woolworths more specifically. The value added services are helpful for providing the most suitable development of the organizations and formation of the better services for the customers (Johnson 2014). The function of the value added services is used for attracting the customers so that they can get more sales in the company. However, the deployment of the value added services had also resulted in diminishing the advent of the customers. A number of value added services are not acceptable by the customers. For example: there are many people who do not want the application of the several value added services from their telecom providers (Koopman, Wang and Wei 2014). The deployment of the value added services would make their operational functions more complex and uneasy for utilization. The customers of Woolworths like the various discounts and loyalty cards. However, the implementation of such facility had increased the number of footsteps in the shop. The management of so many people might result in some glitches and flaws that could hamper the overall functions of the organization (Chetty, Friedman and Rockoff, 2014). The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the custome rs to the organization and making them use their existing products and services. Customer Satisfaction The customer satisfaction deals with the analysis of the customers for finding out whether they are happy or not with the kind of services and products they are getting from the organization (Karna 2014). The customer satisfaction is based on many criteria such as price of the products or commodities, quality of the products or services, product or service delivery, and query solving communication means. The high prices of the commodities and services have a negative impact on the customers satisfaction. The optimum prices of commodities have been kept by many organizations for providing their customers with customer satisfaction. The deployment and consideration of the customer satisfaction has been helpful for forming better sales of the customers (Saeidi et al. 2015). The customer satisfaction is also influenced by the quality and deliverance of the products and services. The organizations have been largely using successful customer satisfaction for making their brand more recognizable among other potential customers (Fornell, Morgeson III and Hult 2016). The converse statement that brand awareness plays a very significant role for increasing the satisfaction of the customers also holds true. The customer satisfaction is also dependent on the brand awareness and reputation of the organizations. The bigger brands and organizations have been deploying most suitable customer satisfaction for the employees. For example: The brands like Apple, Samsung etc have been largely benefited in terms of customer satisfaction and sales due to their brand recognition. The Brand reputation has been helpful for keeping the loyal customers stick to the brand for long (Blut et al. 2015). A specific group of customers such as business men have been glued to the brand Blackberry devices for the facilities of organizing their commerce related operations. However, the collateral influence of the brand awareness on the customer satisfaction has not been seen in many cases too. There are various big brands and organizations that have been overlooked by customers due to lack of good quality of products and services (Fornell, Morgeson III and Hult 2016). The growth of despair among the people against any company or the reason behind leaving the services or any organization can be due to the increased prices too. For example: the growth in prices of hamburgers and burgers at McDonald had tended to discourage many customers for dining at the joint. Instead they started going to other places like Wendy, Burger king, etc. There are many brands available for same services and products such as Alibaba, Amazon, Flipkart, etc (Saeidi et al. 2015). They have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The MNC and organizations with larger brand equity had been deploying most suitable services and products that have helped them for achieving better customer satisfaction. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. Conclusion of the Literature Review The literature review had consistently analyzed four points related to the main topic of the research paper that is Impact of the Brand Awareness on Customer Loyalty. The four points are Branding Strategy, Decision Making Process, Value Added Services, and Customer Satisfaction. The well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations. However, the branding strategies have significant importance with the organizations operations and for dealing with the issues in their operations. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services. However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. There are many brands that have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. References Blut, M., Frennea, C.M., Mittal, V. and Mothersbaugh, D.L., 2015. How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis.International Journal of Research in Marketing,32(2), pp.226-229. Chetty, R., Friedman, J.N. and Rockoff, J.E., 2014. 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