Wednesday, August 26, 2020

Business ethics and law Assignment Example | Topics and Well Written Essays - 750 words

Business morals and law - Assignment Example There are numerous moral issues that face people managing in deals. These quandaries emerge from collaboration with people and offices both inside and from outside the association. Deals staff are inclined to confronting more moral clashes than people managing in different lines of business. These people are not as firmly regulated as different laborers and they assume a major job in raising pay for the association. This paper looks to archive the weights that a salesman working for an organization that offers specialized help to clients may confront. The paper will dig into the difficulty the individual will confront when the association doesn't hit its first and second quarter benefits continuously. The agent is paid on commission, and the organization has not lived up to its quarterly desires for the first and second quarters. This means a fall in the company’s income. As a worker of the organization, the person has the obligation to execute his duties with constancy and fl exibility as his exertion is expected to understand the company’s in general focused on execution (Weiss 213). At the point when the organization isn't understanding its objectives, it impacts on its serious limit against its opponent organizations. Proceeded with inability to acknowledge targets will drive the organization to settling on choices on altering compensations and wages to its faculty or conserving a few. The salesperson is feeling the squeeze from his obligation to the organization to help understand its objective. The agent has two little youngsters whom the individual in question underpins from the salary the person in question gets from working for the business organization. The individual is simply however one of thousands of individuals utilized by the organization and who most likely likewise get by on the pay rates and wages they get from the organization. Having not made any deals for some time, the salesman is most likely abandoning a few things that the person needs since moderateness is going down with the need or decrease of pay. The individual and most likely the others working for the organization have maybe needed to cut on specific consumptions in order to make a decent living with the state of affairs going in the organization. Family needs are a significant wellspring of weight in the circumstance confronting the salesperson. 500 Company has moved toward the delegate to gracefully them with 3,000 new PCs. The organization stands the hazard to bring about significant expenses in the event that they don't get the PCs. I don't get this' meaning for the individual and 500 Company? The individual has the human commitment to make sure that the organization doesn't acquire the costs when the person in question can help. There are individuals who work for the organization simply like the person and numerous others work for their organization. Brought about expenses in 500 Company will maybe mean poor stock cost or potentially decr eased pay rates and wages for its laborers further influencing other honest individuals who rely upon these laborers (Weiss 215). It will likewise imply that 500 Company will do ineffectively in its presentation comparative with its rivals. The agent will feel committed to assist maintain a strategic distance from such a situation from occurring. 500 Company needs all the 3,000 PCs provided in two months’ time. The salesman has 1,000 new PCs prepared in the distribution center. The shortage of 2,000 new PCs should be requested from the maker. While the individual realizes that it would take the assembling two months to prepare the 2,000 new PCs for 500 Company, the person in question likewise realizes that the maker is battling with an excessive number of requests as of now. The individual has the alternative of settling the negotiation with 500 Company and convey the 1,000new PCs accessible and request the rest from the maker. By what method will settling the negotiation wit h 500 Company sway on the representative’s organization? The person in question will empower their organization to meet its third quarter’s target and improve its stock cost. What will it mean for the delegate? The delegate will gain a decent commission from the arrangement and he, or she

Saturday, August 22, 2020

Ted Hughes Poetry The Contrast between Vitality and Death Essays

Ted Hughes Poetry The Contrast among Vitality and Death Essays Ted Hughes Poetry The Contrast among Vitality and Death Essay Ted Hughes Poetry The Contrast among Vitality and Death Essay Article Topic: Writing The Poems of Ted Hughes Ted Hughes broadly cited What energizes my creative mind is the war among imperativeness and demise. This is a key factor in the adequacy of about all of Hughes early work the distinct difference among life and demise, imperativeness and laziness. In sonnets, for example, The Jaguar, Roarers in a Ring and Six Young Men, there is a serious and frequently fiercely abrupt change between the two boundaries. I discovered these sonnets, especially The Jaguar, captivating and enchanting; the regard that Hughes has for creatures and people who live their lives to the full is splendidly colossal. In The Jaguar, the writer depicts his dismissal for most of the creatures in the zoo he visits since they have acknowledged imprisonment and given up to an actual existence liberated from care, fervor and intrigue. A large portion of the creatures have lost the enchantment of their characteristic senses. He scornfully portrays them with words like slothfulness and sloth and utilizations the metaphor like modest tarts to depict the parrots. This suggests they are happy to swagger and hotshot to anybody, as they have lost any feeling of pride and self-esteem they once had. In any case, there is one animal that energizes and charms the groups, and as the title of the sonnet proposes, has likewise left an enduring effect on Hughes. Rather than lazing around inactively, the smooth dark Jaguar turns from the bars and hustles goaded. In spite of being denied of his common habitat and his opportunity, the Jaguar is brimming with development, effectively overflowing with force and vitality. Hughes is particularly excited by the way that the Jaguar appears to make his own space, even inside the restriction of his confine portraying the animal as having the world moving under the since quite a while ago push of his heel. Hughes utilizes ground-breaking and intense pictures, for example, the drills of his eyes and the jail haziness to make the sonnet wake up. The sonnet has an underlining high respect for the Jaguar; it is clear he holds his feeling of poise and power is still particularly a wild brute. He has surely not acknowledged his life in bondage. Hughes emphasizes the contrast between the Jaguar and different creatures by depicting the responses of the group, who gaze entranced at the Jaguar as a youngster at a fantasy. This comparison is compelling as it makes a genuine feeling of wonderment and awe; youngsters can't frequently be enamored so emphatically, recommending the subject is something really fantastic. Conflictingly, he suggests that most of the enclosures contain only resting straw, and guests will in general surge past such creatures without seeing their reality. Just as the developments of the groups, the contrast among energetic and dormant is particularly featured by the figurative language utilized. The twist of a snakes body is portrayed as a fossil fitting as a result of the wound shape as well as on the grounds that it gives the impression of being old and in a condition of latency. Additionally, the chimps are unimportant to the groups on the grounds that their lone movements are inert activities to breathe easy; they just yawn and love their insects in the sun. Shockingly, even the tigers and the lions are excessively exhausted with sluggishness to energize a crowd of people. The likeness still as the sun exhibits the self-importance and endurance of the Lions, and furthermore outlines their shading. All these static, apathetic pictures are countered by the fury, quality and savagery of the Jaguar who doesn't confine his soul to the limits of his pen. The pace and cadence of the sonnet is very quick with short sharp words, regularly monosyllable to stretch the effortlessness of the difficulty free creatures. Interestingly, the pace eases back down in the third stanza when discussing the Jaguar, with significantly longer sentences and words, for example, hypnotized. Roarers in a Ring is an increasingly inconspicuous perception, as an account. It is Christmas Eve and a gathering of ranchers are endeavoring to disguise their distress with liquor and bogus giggling. The circumstance the writer portrays is quickly recognizable, making it even more hard-hitting. The sonnet starts on a virus note, depicting a destitute fox an image of the cruel real factors of nature and demise. Portrayals like The field frothed like a white running ocean make an environment that is dreary, cold and uninviting. In the second stanza the ranchers group around a fire, which as opposed to sounding comfortable, seems as though they are escaping the outside world. Afterward, it is proposed that their endless chuckling isn't certified however resembles a ball being hurled noticeable all around. Rather than really being cheerful they are constraining themselves to snicker on the grounds that there is nothing else they can do, and eventually in light of the fact that they are apprehensive. The writer talks as though he is watching them and says, You would have imagined that on the off chance that they didn't snicker, they should sob. He is stating that they are terrified to drop the misrepresentation of jauntiness, as they dont need to confront the possibility of calm hopelessness. Thinking as opposed to snickering uproariously implies they should acknowledge what their destiny is in case quiet beverage blood. As opposed to the manner in which they hurl giggling, and their lives up, towards the finish of the sonnet there is a solid inclination of descending development, with lines like endless dark quiet through which it fell and aimlessly, boisterously adjusted, took their fall. Notwithstanding their clear enthusiasm, there is a consistent suggestion of distress. In the 6th refrain the artist portrays how the ranchers fabulous midsections shook and afterward out of nowhere the line Oh their substance would drop to tidy at the main calm look. This barbarously reminds the peruser how defenseless and feeble they are contrasted with the sharpness of the air new as a razor and the intensity of the field and the world as a rule. The sonnet attracts to an end with the passings of the ranchers, and distinctly closes with the unimportance of this; as the world went spinning still it carries on unaltered by their nonappearance. Another of Ted Hughes sonnets entitled Six Young Men shows a more straightforward change from depictions of the life and the mens eagerness to their shocking passings in the First World War. The sonnet watches a photo taken forty years prior which pictures the six men who passed on just months after the fact. The mens articulations are immortal and despite the fact that the men are a lot of dead, the photograph is without a doubt alive The men were at the pinnacle of their lives and the complexity between their life and expectation with the deplorability of their passing is stunning. Hughes depicts every one of the youngsters thusly by what they looked like in a photo, their wonderful environmental factors, their fellowship and desire forever itself. In any case, toward the finish of each stanza, a brief yet cuttingly viable line helps the peruser to remember the mens destiny their appearances are four decades under the ground parts of the bargains and Forty years spoiling into soil parts of the bargains. This example is rehashed, as the artist touchingly reviews how their garments would not be elegant today, however at the time their shoes shone, which mirrors their decency. It likewise makes a disturbing complexity as in life they had invested heavily in their appearance however in death, they have gone through forty years spoiling in the dirt. There is an increasingly definite portrayal of how the men passed on and Hughes uncovers that he knew them and furthermore the scene in the image. It makes the peruser wonder what relationship he was to them. I hypothesized whether he had lost every one of these companions in the war. Is it accurate to say that he was the one behind the focal point who had snapped the photo? The sonnet ponders the progression of time, and it is states that nothing keeps going. The tone of the sonnet is harsh however perpetually turns out to be all the more delicately spoken when Hughes is reviewing recollections of the men going on a Sunday hike. He ponders the incongruity of their lives and discusses the mutilated last desolation one of the men endured in medical clinic, while for some no one realizes what they came to. In the last section, the writer asserts that six celluloid grins are no less alive than any man, however at the equivalent no less dead than an ancient animal. Hughes feels firmly about the photo; it is an oddity, an inconsistency that that they ought to be grinning, when looking back he sees an excessive number of reasons why they ought not. Hughes recalls that them twice in death fired by rifle or attempting to spare a companion, and protected in his valued photo which has not wrinkled their appearances or hands, and they live in his memory, youthful until the end of time. These sonnets address the complexity among essentialness and demise, either looking at the two straightforwardly, or concentrating for the most part on one of them. Clearly Hughes discovered triumph in the untamed will of the Jaguar, and profound respect for the wonderful desire every one of the Six youngsters had forever though he hated at the ranchers who drove sad, bashful lives which finished as uneventfully as they had existed.

Tuesday, August 11, 2020

A Week in the Life Allison Walker COLUMBIA UNIVERSITY - SIPA Admissions Blog

A Week in the Life Allison Walker COLUMBIA UNIVERSITY - SIPA Admissions Blog Were featuring  a new mini series,  A Week in the Life,  to highlight all of the wonderful experiences our students have had in the program. Allison Walker, MIA 16 Hometown: Nashville, TN Before SIPA: Working as a Webcast Digital Media Specialist for a nonprofit in New York Goals: Combining my background in digital media with human rights advocacy work Tuesday, 8:30 p.m.Since I live on the other side of the city from Columbia, I don’t always stick around for events near campus. But on Tuesdays, I have my Management and Administration of Nonprofit Organizations class from 6:00-8:00pm and this week my concentration was having a happy hour at a nearby bar at 8pm so it worked out! I’m in the Human Rights and Humanitarian Policy concentration so this picture is a few of us who got together that night. Most of the concentrations and specializations have happy hours and events throughout the semester. Thursday, 10:00 a.m.I get to campus early to meet with the professor before my Corporations and Human Rights class to discuss my final paper topic. I’ve found that SIPA professors are always very willing to meet with students, and it’s helpful to have guidance on this paper as it is worth most of the grade for this class! I didn’t take a picture in our meeting, but here’s my stroll through campus to get there. Thursday, 1:30 p.m.After class, I walk down a few blocks to my job as a Program Assistant in the SIPA Office of Admissions and Financial Aid. I spend some time working on a blog post for the Admissions Blog, but the Office of Admissions has a big event next week for prospective students so I spend most of the afternoon preparing materials for that. I didn’t make the office staff pose for this picture at all Friday, 12:00 p.m.I’m in the Business and Human Rights Clinic, which is a year-long course that will count as my Capstone Workshop. Usually, Capstones are taken only in the Spring semester of your second year, but the Clinic is an exception. Today, the two heads of the organization our cohort is working for, Inclusive Development International, visit during our class time to discuss our research and projects, go to lunch, and talk about the field work we will do in Cambodia later in the year. Friday, 4:00 p.m.Today in my Human Rights Skills and Advocacy class, we conduct mock meetings with the targets of advocacy letters we previously wrote. Our professor Jo Becker, Advocacy Director of the Childrens Rights Division at Human Rights Watch, brings in a colleague from Human Rights Watch to play the role of each student’s advocacy target. I wrote my letter to the World Bank East Asia and Pacific Regional Vice President; here’s me practicing my advocacy pitch! Saturday, 7:00 p.m.Time for a break after a week where I had several papers and presentations due. My husband and I go to the movies using discounted tickets you can buy at the Ticket and Information Center on Columbia’s campus. Unfortunately, the movie we wanted to see is sold out, but it’s all good we hold onto the prepaid discounted tickets for another time, and we wind up going to a cool new restaurant in the same neighborhood for dinner instead. Monday, 1:00 p.m.Today is the Diversity Symposium, a big event put on by the Office of Admissions for prospective SIPA students. I live tweet the event throughout the day for my job, but I was glad to be there anyway to hear alumni and current students discuss their thoughts on diversity and life at SIPA on panels.

Saturday, May 23, 2020

Bank Of America s Financial Crisis - 1744 Words

Bank of America in the 2008 Financial Crisis – An Even Bigger Financial Giant Suffered Losses and Lawsuits from Risky Behavior Summary of Bank of America in the Financial Crisis As one of the largest banking holding companies, Bank of America has taken a significant role during the whole process of the financial crisis. Compared with financial institutions whose business focused on specific fields, like investment banks or mortgage companies, Bank of Along got involved in activities in various fields that directly related with crisis – deregulation from big banks lobbying, mortgage originating, mortgage securitizing, and CDS dealing. Besides, as a systematically important financial institution, Bank of America was highly†¦show more content†¦Compared with its investment bank and hedge fund counterparties, Bank of America seemed stood away from the mortgage-CDO-CDS crisis pipeline. In the contrary, not only had it worked on deregulation for decades; it was also an active player in the financial system, which contributed to the burst of crisis. The largest banks, including Bank of America, removed most barriers limiting their high-speed expansion, and the loose regulation and supervision had exposed the whole financial system to higher risks. The largest banks became more powerful in a booming parallel banking system, and the fast growing banks stressed the regulators to remove barriers against their growth and competition. (P52) As a result, Bank of America along with other four largest banks owned 55%, jumping from 25%, assets of the industry, and the combined assets became more than tripled. (2) Additionally, the bank added more leverage, which rose form 18:1 in 2000 to 27:1 in 2007 (60). With the barriers removed and less capital to absorb losses, Bank of America was obviously vulnerable to huge and continual losses, which is a hint foreshadowing future struggle in the crisis. In the financial crisis, Bank of America not only acted as a mortgage originator, a mortgage securitizer, but also interconnected with other major important financial institutions to promote trading activities. Nevertheless, as the bank was too eager and greedy to make more profits,Show MoreRelatedThe Financial Crisis Of 2007-20081389 Words   |  6 PagesOne of the most devastating aspects of the financial crisis of 2007-2008 to middle-class America was the crash of the housing market. Millions of Americans were affected and faced foreclosures on homes that were purchased with subprime mortgages. The impact of these mortgages varied state to state. Nevada, one of the countries leading tourist destinations, led the market in foreclosure rates and housing appraisal drops. The government s false sense of security in regards to the economy and theRead MoreThe Global Financial Crisis Of 2008-10 And Its Impact On The Financial Health Of The Institutions999 Words   |  4 Pages The Global financial crisis has been described as the worst financial crisis after the Great Depression of the 1930’s. This was a Financial Crisis and affected terribly the banks of the United States of America. The banks during this time had low capital base and suffered from a serious liquidity crunch. Leveraging was very common at this time. This increased financial instability of the banks called for major changes in the financial regulations by the government. This essay will discuss theRead MoreThe Crisis Of 2008 And Its Effects On The Economy1361 Words   |  6 PagesThe Crisis of 2008 has been the worst financial crisis since the devastating era of the Great Depression. The Crisis of 2008 just like the Great depression left millions of people unemployed, and homeless. After the crisis the causes were viewed like speculation, fragility of the system, and greed of the managers which adversely affected the market. The effects of a financial crisis are truly devastating to the economy, and many people that live in the country of which it occurred. There are manyRead MoreThe Decline Of The United States964 Words   |  4 PagesThe first decline of the U.S. economy occurred (Dezhao, 2006) back in the 1930s during the capitalist world s great economic depression. The second fall took place in the 1970s and 80s, the time which the international competitiveness of U.S. commodities and capital decreased significantly. The third decline occurred late 2000 , the recent financial crisis 2008/9. The reasons and results of the three falls are very different. Following the first two declines, the United States madeRead MoreThe Crisis Of The Bankruptcy Of Lehman Brothers1299 Words   |  6 Pages This lowers interest rates and makes it easier for banks and lenders to loan money. Money is therefore easily acquired by borrowers.† There is, however, an alternative perspective that in the long run there is a possibility that such policies may lead to adverse consequences. The Japanese crisis of the 1990’s had roots similar to the American crisis and can serve as a lesson for the Americans: a real estate bubble that collapsed, leaving banks holding trillions of yen in loans that were virtuallyRead MoreThe Latin America Debt Crisis1002 Words   |  5 PagesThe Latin America debt crisis What Happened Both internal and external for Latin Americas roller coaster economic performance in what was known as the crisis. During the 50’s and 60’s there was favorable conditions in place to maintain steady employment creation, capital investment and overall economic expansion. But this period ended in 1973 amid the first world oil crisis rocked the world economy and caused an era of debt-led growth among the oil importing Latin America countries. Latin AmericanRead MoreEssay On Regulating American Banks1033 Words   |  5 PagesRegulating American Banks An article appearing in the Finance and Economics section of The Economist print edition with the headline ‘‘Turn of the wheel’’ discusses the Treasury proposing measures of cutting red tape. The article notes after President Trump assumed office, he vowed to restructure the elephantine law which had recast financial regulation following the 2007-08 crisis. Thus, he asked Steven Mnuchin, the Treasury secretary to measure all the rules of America against 7 broad principlesRead MoreRecession Turmoil Caused By U.s. Subprime Mortgage Crisis874 Words   |  4 PagesSubprime Mortgage Crisis had eventually evolved to global financial crisis. The financial crisis that has engulfed the world is really a disaster, leading to precipitous shrinkage of human wealth and instantaneous evaporation of long-time efforts by financial institutions. But why did such financial crisis take place? Who should be blamed? As far as I concern, Federal Reserve deserves the greatest blame, as its ultra-loose monetary policy created housing bubble, sowing the seeds of crisis. And its subsequentRead MoreEthics in the Mortgage Lending Business1566 Words   |  7 PagesEthics in the Mortgage Lending Business In America each person believes it is his or her right to own a home. Banks believe they should give each person the money to finance a home. Countrywide was at the forefront for many years in providing loans to consumers. Their ethics were placed into question when homeowners started losing homes after 2006. Bank of America intervened to assist on home loans affected. Their strong code of ethics, team values, and guiding principles ensured clients thatRead MoreWhat Is A Financial Crisis?1671 Words   |  7 PagesWhat is a financial crisis? According to Mishkin and Eakins (2015), â€Å"a financial crisis occurs when information flows in financial markets experience a particularly large disruption, with the result that financial frictions and credit spreads increase sharply and financial markets stop functioning. Then economic activity will collapse† (p.165). Throughout history the United States of America has experienced six significant financial crises. Each crisis left the United States of America’s economy

Tuesday, May 12, 2020

Designer Report Betsy Johnson - 1061 Words

Designer Report - Betsy Johnson The Rise and Fall (and Rise) of Betsey Johnson Born August 10, 1942 in Wethersfield, Connecticut. Betsey spent her childhood in Connecticut where she took dance lessons. That was also when she began to create her own clothing, as she would make her own outfits. She made her first dress at only four years old. After high school Betsey attended Pratt Institute to study fine arts. After a year, she transferred to Syracuse University and graduated Phi Beta Kappa and magna cum laude in 1964. Shortly after graduating from Syracuse, Betsy won a guest editor contest from Mademoiselle magazine, earning her a job with the magazine’s art department. Then, just a year later in 1965, she became a designer at Paul Young’s Paraphernalia in New York, a new boutique aimed at the young and rebellious crowd. It was while working here that she developed the style for which she became famous. Her use of unusual fabrics such as shower curtains and the pinstriped wool of old New York Yankees uniforms, helped her avant-garde fashion style make her one, along with painter Andy Warhol and fellow designer Mary Quant, of the pioneers of the â€Å"Youthquake† movement that influenced art, fashion and culture. Her success at Paraphernalia led her to take the creative helm at Alley Cat, another New York City boutique. Alley Cat closed it’s doors in the mid 1970s amid a creative slump for Betsey. While the 60s had embraced and loved all things Betsey, the 70s were,Show MoreRelatedLogical Reasoning189930 Words   |  760 Pagessaid that his uncle died of a drug overdose, so his uncle must have died of a drug overdose. b. Davids uncle died of a drug overdose because we know that David predicted two years ago that this is how his uncle would die. c. Look, the coroners report specifically says that Davids uncle is dead. 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The Role of MarketingRead MoreLibrary Management204752 Words   |  820 Pagesinformation available by telephone and Internet 2 You are a school librarian just hired by a city planning a new high school. Suddenly you find that you are the administrator of a milliondollar operation and need to be skilled as a facilities planner, designer, technology consultant, and budget authority.3 You work in a public library that is in the midst of changing from one organized by departments to one organized by teams. You have been put on the steering committee that will decide what needs to beRead MoreHuman Resources Management150900 Words   |  604 PagesUnited States today, significant workforce shortages exist due to an inadequate supply of workers with the skills needed to perform the jobs being added. In the last several years news reports have regularly described tight labor markets with unemployme nt rates in some locales below 3%. Also, continuously there are reports by industries and companies facing shortages of qualified, 6 Section 1 HR Management—Strategies and Environment experienced workers. Jobs with extreme supply shortages forRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesObjective: 4 AACSB: Analytic skills Difficulty: Moderate 55) Rick Johnson trains his companys sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales teams responsibility to rouse the consumers interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept. A) product B) production C) selling

Wednesday, May 6, 2020

McDonald’s Corporation Free Essays

McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. We will write a custom essay sample on McDonald’s Corporation or any similar topic only for you Order Now In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald’s restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald’s opens a new restaurant every three hours. Also, McDonald’s has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald’s serves about 1% of the world’s population on any given day through its 23,000 restaurants internationally. â€Å"Big Mac†, the world’s most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. ‘Big Mac’ is the biggest attraction and backbone of the corporation. Moreover, McDonald’s maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald’s practices an analyzer type of strategy, introducing new items and defending its existing ones. â€Å"We serve people with good quality food, fast and at low cost.† McDonald’s vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies. To have a clear picture of McDonald’s corporation we need to look at its Task Environment, which includes its: We shall also explore McDonald’s Workforce Diversity and its Total Quality Management. Customers are those who pay money to acquire an organization’s goods or services. For many years McDonald’s mostly targeted the young people, however this has changed in this decade; McDonald’s has turned towards a more general market. By doing this McDonald’s concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such as the â€Å"happy Meal† for children and â€Å"Egg McMuffin† for the elderly. McDonald’s also realized the changing world we live in and the need for healthier food, since there is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonald’s responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted like the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians. McDonald’s mostly uses psychographic segmentation targeting the working and middle classes. These are the people that are more susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal. In brief McDonald’s customers are of all classes, but largely working and middle classes, and people of all ages. A competitor is an organization that competes with other organizations for resources. In our findings, McDonald’s has two types of competitors in the Lebanese market: Indirect refers to firms producing one or two products that compete with McDonald’s products and therefore be a threat to the company. We have identified four indirect competitors: Henry J. Beans, T.G.I. Friday, K. F. C. and Popeye’s. Henry J. Beans offers hamburgers and fries on its menu, therefore competing with McDonalds for customers of these products. However, Henry J. Beans also known as Hank’s is a more of a bar restaurant and therefore a hang out place, as a result charging more money for its products. Hank’s targets middle to upper class customers, so where most of these customers overlap are in the middle class. T.G.I Friday is another indirect competitor reflecting the same characteristics as Henry J. Beans. Other indirect competitors are K. F. C. and Popeye’s, both competing for the chicken nuggets and fries customers. In brief, Hank’s and T.G.I. Friday’s competes with McDonald’s by offering hamburgers and fries, whereas K. F. C. and Popeye’s compete with McDonald’s by offering chicken nuggets and fries. Direct competitors refers to firms producing the same products or services as McDonald’s does. Here we found that McDonald’s has three direct competitors: Burger King, Wendy’s and Hardee’s. McDonald’s closest rival is Burger King, which operates a total of 9644 restaurants in 110 countries. Wendy’s is McDonald’s second largest rival, which is also in the fast food business, where Wendy’s operates 6776 restaurants in 32 countries. Hardee’s, McDonald’s third largest rival is also in the fast food business and is the only direct competitor apart from Juicy Burger in the Lebanese market. Hardee’s operates 3080 restaurants in 20 countries. As we have illustrated McDonald’s faces stiff competition from three major competitors, Burger King, Wendy’s and Hardee’s. Suppliers is an organization that provides resources for other organizations. McDonald’s has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons, 2) To ensure that its products are of top quality. These supplies include beef and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonald’s with fresh vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonald’s supplies also include raw material such as flour, sugar, yeast, etc.,. A strategic ally is an organization working together with one or more other organizations is a joint venture or a similar arrangement. McDonald’s has formed a strategic alliance with: Walmart, Chevron, Amoco, Disney and Coca-Cola. Walmart, which is a large shopping mall chain in the U..S. and several neighboring countries, is allied with McDonald’s, which offers great opportunities for both companies. McDonald’s has restaurants in each Walmart, offering its customers conveniences and excellent fast food at a low cost ease of accessibility. McDonald’s corporation describes it best in this scenario: â€Å"Imagine a busy shopping day at your local Walmart and having the ability to sit down with the kids and enjoy many of our McDonald’s favorites, like ‘Big Mac’ sandwiches, world famous fries and kids favorite ‘Happy Meal’. McDonald’s understands your busy lifestyles and the demands on your time. That’s why we are making it easier for you to do more things in less time.† McDonald’s is engaged in an alliance with two petrol companies, Chevron and Amoco. This alliance represents the ultimate in convenience. At these locations, one finds a full-menu McDonald’s restaurant with dining room service. Nothing can be more convenient, because one can fill up the car with gas and get a meal all in one stop. Another important alliance that McDonald’s has is with Disney. Here McDonald’s has the sole right to sell fast food in Disney’s theme parks around the U..S. and other Disney operations in the world. Under the terms of the agreement, McDonald’s will operate restaurants and Disney will promote its films through McDonald’s. Regulators are groups or governmental agencies that can control and influence the organization’s policies and practices. An example is Lebanon a few years ago when the U..S. government banned all U..S. citizens and organizations to come or operate in Lebanon. Another good example would be the embargo imposed on Iran where U..S. organizations were banned to operate in this country. Another group of regulators called interest groups can and have influenced McDonald’s to treat its animals (cow and chickens) in a much more humane manner, which resulted in the restructuring of McDonalds’ farms throughout its operations around the world. The summary of the task environment which is by definition a specific organizations or groups that affect the organization, which includes competitors, suppliers, customers, strategic allies and regulators. Here we described the task environment’s importance to McDonald’s, where McDonald’s faces both opportunities and has threats in its environment. Diversity exists in a group or organization when its members differ from one another along one or more important dimensions such as age, gender, and ethnicity. Diversity is very important for McDonald’s. Here millions of teens start out by working at McDonald’s. Here some of the teenagers move on to get various jobs such as movie stars, skilled workers, famous athletes, management positions and other educated positions in society. At McDonald’s two thirds of middle and upper management started out as crewmembers in a McDonald’s restaurant. There are opportunities for everybody in McDonald’s from teenagers to elderly workers, and from people just entering or reentering the job market. Moreover, McDonald’s offers special jobs for people who have disabilities, such as people who are in wheel chairs and those who must use crutches permanently. Furthermore, McDonald’s offers their workers flexible working hours. For example, hours for people seeking just a few hours of work per week and those who seek full time positions. The work force at McDonald’s also have some say in their working hours, such as if they prefer the morning, mid-day, or evening shifts in the restaurant. So, McDonald’s uses diversity to create a good atmosphere in their work places among workers and management. Here they offer work to all kinds of people without discrimination and the workers have flexible hours that provides customer satisfaction. Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. For McDonald’s, total quality management (TQM) involves that the employees are at work on time, are neatly dressed, and are clean. The employees must make sure that the customers constantly receive safe food, which implies that the employees must wash their hands often to remain clean. Moreover, the employees must follow certain Standard Operational Procedures, so the customers always receive exceptional quality and service. This includes the employees using plastic gloves when they prepare the food, that the meat and fries are properly fried, and that the vegetables are thoroughly washed when used in the food. Another TQM is that the employees rely on teamwork and high energy to get the job done, so that the customers do not have to wait long for their food. Furthermore, McDonald’s management emphasizes that their restaurants should be clean. This involves that the restaurants are tidy, sparkling and spotlessly clean. As McDonald’s illustrates the quality is that the employees delivers fast, accurate and friendly service with a smile. How to cite McDonald’s Corporation, Essay examples

Sunday, May 3, 2020

Impact of Brand Awareness on Customer Loyalty

Question: Discuss about theImpact of Brand Awareness on Customer Loyalty. Answer: Introduction to Literature Review The topic of Impact of the Brand Awareness on Customer Loyalty had been considered for the research analysis. The sales and operations of business organizations have been largely influenced by the use of branding and customer awareness. The loyalty of the customers is largely influenced by the good branding of the organization (Rubera and Droge 2013). The following literature has considered 4 topics related to the impact of brand awareness on customer loyalty. They are customer satisfaction, decision making process, branding strategy, and value added services. These four topics would be critically evaluated and analyzed for forming the literature review on the mentioned topic. Branding Strategy According to Leekha Chhabra and Sharma (2014), the branding strategy is a long term plan made for successful development of the specific goals for achievements. A well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The branding strategy is made after analyzing the consumer needs, competitive environment and emotions (Rubera and Droge 2013). Woolworths had set some specific goals and functions for dealing with the competitive issues from other super markets. The branding strategy had been used for making their sales processes for customers more effective and viable. The branding strategies followed by Woolworths include providing their own services, including various commodities of recognized brands and promoting their products with the help of various tools like broadcasting and social media sites. The branding strategies have a deep impact on the organizational sales of Woolworths. The branding strategie s have some common aspects for promoting brand without highlighting the sales of products (Strebinger 2014). In spite of that, the customers are drawn to buy from the organization due to the branding strategies. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The formation of the most systematic and concise processes had helped in developing the sales of the organization. For example, the brand split of Hero Honda into Hero Motocorp and Honda in India had seen a considerable decrease in sales (Seo and Jang 2013). Most of the customers have grown insecurity due to the brand split and started selecting some other companies for buying two wheelers. However, some scholars have pointed out that although the branding strategies have significant importance with the organizations operations, it cannot be concluded that the strategies have complete impact on the organizations sales. The branding strategies have little or no effect on the sales of the company. For example, in 2013, McDonalds had implemented some new strategies for focusing on the targeted market of young kids by developing more kids friendly items and processes (Rubera and Droge 2013). The organizations have formed the strategies for dealing with the issues in their operations. Decision Making Process According to Kelley, Cranor and Sadeh (2013), decision making process is another important factor that is largely affected by the brand awareness. For the customers, the decision making process is very important as the selection of the products are largely initiated and ablated by the brands. The decision of customers for selecting the organization and their services is largely invoked by the brand. It is natural that the organization that has some renowned products and services would be selected from any other organization (Van Solinge and Henkens 2014). Woolworths had been providing the services not only to Australia but the whole world across the globe. The people had chose the organization due to its brand value as it has been serving his customers and making them happy with the services since the last few decades. Woolworths is one stop for most of the items of general or everyday needs and it has become famous for providing its own made products and commodities at the most optimum price and cost. The customers selection of products and services are largely affected by the company providing them. For example: Most of the customers are fascinated and prefer watched and perfumes from Giorgio Armani (Hunink et al. 2014). It has become a brand that symbolizes and explicitly shows the classy and stylish looks and fragrance. Even if automobile cars are considered, some brands like Ferrari, Porsche, BMW, and Mercedes stand at top from other brands. People prefer bikes from Ducati, Kawasaki, and Yamaha companies. However, many authors have claimed that the decision making process of the customers for selecting any specific brand is largely influenced by other factors rather than just its brand. The various functions of organization like marketing strategies, products prices, and discounts options also influences the decision of the customers. According to Kemper et al. (2013), the operations of the organization would be helped by the key decisions made by them. The decision making for the organization has been helpful for deciding their prospects for future. The organization has been using the concise and optimized price for attracting more customers. The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services (Van Solinge and Henkens 2014). However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. Woolworths provide the products of globally renowned brands and it has helped the people for getting various products of other countries at a single stop of Woolworths. Value Added Services According to Pomeranz (2015), the value added services are helpful for attracting more customers to the organization. The organizations have been using some the benefits of some other services for attracting more customers towards the organizations. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations (Chetty, Friedman and Rockoff 2014). Woolworths have deployed discounts and loyalty cards for attracting more customers towards the organization. The development of the new factors would be helpful for making more people use the services of the organization. The deployment of the discounts and loyalty cards have made people utilize services of Woolworths more specifically. The value added services are helpful for providing the most suitable development of the organizations and formation of the better services for the customers (Johnson 2014). The function of the value added services is used for attracting the customers so that they can get more sales in the company. However, the deployment of the value added services had also resulted in diminishing the advent of the customers. A number of value added services are not acceptable by the customers. For example: there are many people who do not want the application of the several value added services from their telecom providers (Koopman, Wang and Wei 2014). The deployment of the value added services would make their operational functions more complex and uneasy for utilization. The customers of Woolworths like the various discounts and loyalty cards. However, the implementation of such facility had increased the number of footsteps in the shop. The management of so many people might result in some glitches and flaws that could hamper the overall functions of the organization (Chetty, Friedman and Rockoff, 2014). The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the custome rs to the organization and making them use their existing products and services. Customer Satisfaction The customer satisfaction deals with the analysis of the customers for finding out whether they are happy or not with the kind of services and products they are getting from the organization (Karna 2014). The customer satisfaction is based on many criteria such as price of the products or commodities, quality of the products or services, product or service delivery, and query solving communication means. The high prices of the commodities and services have a negative impact on the customers satisfaction. The optimum prices of commodities have been kept by many organizations for providing their customers with customer satisfaction. The deployment and consideration of the customer satisfaction has been helpful for forming better sales of the customers (Saeidi et al. 2015). The customer satisfaction is also influenced by the quality and deliverance of the products and services. The organizations have been largely using successful customer satisfaction for making their brand more recognizable among other potential customers (Fornell, Morgeson III and Hult 2016). The converse statement that brand awareness plays a very significant role for increasing the satisfaction of the customers also holds true. The customer satisfaction is also dependent on the brand awareness and reputation of the organizations. The bigger brands and organizations have been deploying most suitable customer satisfaction for the employees. For example: The brands like Apple, Samsung etc have been largely benefited in terms of customer satisfaction and sales due to their brand recognition. The Brand reputation has been helpful for keeping the loyal customers stick to the brand for long (Blut et al. 2015). A specific group of customers such as business men have been glued to the brand Blackberry devices for the facilities of organizing their commerce related operations. However, the collateral influence of the brand awareness on the customer satisfaction has not been seen in many cases too. There are various big brands and organizations that have been overlooked by customers due to lack of good quality of products and services (Fornell, Morgeson III and Hult 2016). The growth of despair among the people against any company or the reason behind leaving the services or any organization can be due to the increased prices too. For example: the growth in prices of hamburgers and burgers at McDonald had tended to discourage many customers for dining at the joint. Instead they started going to other places like Wendy, Burger king, etc. There are many brands available for same services and products such as Alibaba, Amazon, Flipkart, etc (Saeidi et al. 2015). They have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The MNC and organizations with larger brand equity had been deploying most suitable services and products that have helped them for achieving better customer satisfaction. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. Conclusion of the Literature Review The literature review had consistently analyzed four points related to the main topic of the research paper that is Impact of the Brand Awareness on Customer Loyalty. The four points are Branding Strategy, Decision Making Process, Value Added Services, and Customer Satisfaction. The well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations. However, the branding strategies have significant importance with the organizations operations and for dealing with the issues in their operations. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services. However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. There are many brands that have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. References Blut, M., Frennea, C.M., Mittal, V. and Mothersbaugh, D.L., 2015. How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis.International Journal of Research in Marketing,32(2), pp.226-229. Chetty, R., Friedman, J.N. and Rockoff, J.E., 2014. Measuring the impacts of teachers II: Teacher value-added and student outcomes in adulthood.The American Economic Review,104(9), pp.2633-2679. Fornell, C., Morgeson III, F.V. and Hult, G.T.M., 2016. An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction.Journal of Marketing,80(5), pp.122-125. Hunink, M.M., Weinstein, M.C., Wittenberg, E., Drummond, M.F., Pliskin, J.S., Wong, J.B. and Glasziou, P.P., 2014.Decision making in health and medicine: integrating evidence and values. Cambridge University Press. Johnson, R.C., 2014. Five facts about value-added exports and implications for macroeconomics and trade research.The Journal of Economic Perspectives,28(2), pp.119-142. Karna, S., 2014. Analysing customer satisfaction and quality in constructionthe case of public and private customers.Nordic journal of surveying and real estate research,2. Kelley, P.G., Cranor, L.F. and Sadeh, N., 2013, April. Privacy as part of the app decision-making process. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3393-3402). ACM. Kemper, A.R., Green, N.S., Calonge, N., Lam, W.K., Comeau, A.M., Goldenberg, A.J., Ojodu, J., Prosser, L.A., Tanksley, S. and Bocchini Jr, J.A., 2013. Decision-making process for conditions nominated to the recommended uniform screening panel: statement of the US Department of Health and Human Services Secretary's Advisory Committee on Heritable Disorders in Newborns and Children.Genetics in Medicine,16(2), pp.183-187. Koopman, R., Wang, Z. and Wei, S.J., 2014. Tracing value-added and double counting in gross exports.The American Economic Review,104(2), pp.459-494. Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Pomeranz, D., 2015. No taxation without information: Deterrence and self-enforcement in the value added tax.The American Economic Review,105(8), pp.2539-2569. Rubera, G. and Droge, C., 2013. Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy.Journal of Product Innovation Management,30(3), pp.448-464. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Seo, S. and Jang, S.S., 2013. The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, pp.192-201. Strebinger, A., 2014. Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy.European Journal of Marketing,48(9/10), pp.1782-1804. Van Solinge, H. and Henkens, K., 2014. Work-related factors as predictors in the retirement decision-making process of older workers in the Netherlands.Ageing and Society,34(9), p.1551.

Wednesday, March 25, 2020

Principles of Responsible Commerce

Most businesses operate to make profit in the society. Apart from the profit-making objective, businesses should ensure that their operations bring positive changes in the society. The positive changes can be through job creation and Corporate Social Responsibility (CSR).Advertising We will write a custom essay sample on Principles of Responsible Commerce specifically for you for only $16.05 $11/page Learn More The latter does not exclude non-corporate businesses since any act on the environment affect all businesses irrespective of size (Supporting Corporate Social Responsibility 2012). A business that creates wealth, offer products that satisfy the needs of customers and employs members of a society is dubbed a responsible business. Moreover, a responsible business strives to uphold the principle of equity and fairness to its entire stakeholders and the local community in general. The essay will analyze the principles of responsible commerce in light t o the utilitarianism theory and the learning trend that I have experienced in this course. In addition, the essay will analyse the Hewlett Packard Case Study and compare it to the theory of utilitarianism in an ethical dimension. In CSR, businesses have to align their objectives with the societal requirements. For example, businesses can engage in ethical practices through participating in environmental protection in the community, which they operate. Companies always engage in CSR as an ethical practice and not a legal requirement (Supporting Corporate Social Responsibility 2012). On the other hand, organizations can decide not to engage in CSR, but does not imply that they have gone against a legal requirement. In the journey of learning this course, I have learnt that not all ethical practices are lawful. In essence, principles of responsible commerce involve engaging in ethical activities that may affect the stakeholders.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another example involves a situation where a driver may notice an accident while driving and decides to drive away from the scene. Ethically, he should have stopped and offered help to the victims; however, his/her action has not violated the law. Again, if a business decides to take care of the poor in the community by offering educational scholarship programmes, it becomes an ethical practice. Conversely, a business that has the capability of supporting a local community, but decides not to do so has not violated the law, but its negligence results to an unethical practice. It becomes unethical since it has the potential to do so but opts to avoid it. An ethical practice involves what is right or wrong while law deals with what is unlawful or lawful (Njoka 2012). The two terms do not have direct implications on each other. In business perspectives, businesses outline their acceptable conducts that they consider fit to guide their operations. Responsible businesses consider the needs of all participants hence they lay their foundation on trust and confidence that forms the core of ethical practices (Njoka 2012). Social enterprises are the main practitioners of these principles as their goals and objectives gear towards social responsibility. However, business enterprises that are profit making in nature ought to understand that their ethical practices directly affect human needs. For instance, if there are lapses in integrity on the employer or employees side, the consumers are the final group that bear the consequences. According to Njoka 2012, such incidences of integrity lapses lower consumers’ trust and confidence in the business. Businesses should realize that the consumers that they feel should purchase their products in order to maximize profit require due attention, which only come from ethical engagements.Advertising We will write a custom essay sample on Principles of Responsible Commerce specifically for you for only $16.05 $11/page Learn More If businesses neglect the interests and needs of their customers, the market can become unsustainable hence leading to business failure. Noticeably, organizations that desire to survive in this global and competitive market should instil ethical leadership in their management systems in order to attract and maintain their customers (Njoka 2012). Therefore, it is the role of the Human Resource Management (HRM) to ensure that the employees adhere to the set out ethical procedures. Moreover, business survival in the competitive market requires a high level of morality and responsibility. This aspect touches on giving back to the community in order to improve their living standards. Some of the activities that support ethical behaviours include offering sponsorship programmes for needy and bright students, training the local community how to engage in agricultural practi ces and even subsidising the cost of farming. Businesses that participate in these activities acquire high societal approval for their services (Corrales 2011). Even though other businesses may view CSR as an additional expense, the benefits that arise after the process are numerous; they include increased profitability hence assurance on continuity and the sustainable economic development.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, activities like environmental conservation programmes assist businesses to minimize their costs of production since they can mitigate the effects of climate change. An effect of climate change like drought has a direct impact on the costs of production for organizations that rely on agricultural products. In addition, the consumers will experience a low standard of living, which results to low purchases of goods and services that businesses offer. Moreover, environmental conservation will give the businesses opportunities to exploit their potentials in the present and even assure them of the same in future. Sustainable economic development offers businesses potentials both at present and in the future; therefore, it ensures that businesses survive into the future (Corrales 2011). Notably, businesses are only assured of sustainable economic development if they inculcate ethical practices in their operations. Distinctly, a responsible business should engage in CSR since t he major beneficiary is the business and not the surrounding community. The utilitarianism theory conceives that an act is moral if the results create a positive impact to several individuals (Moreland 2009). It believes that no moral act or regulation is right or wrong; one can only determine their rightness or wrongness of an act by studying the consequences. This theory deals with the philosophy of the end justify the means. This theory analyzes all the courses of action that are available and the possible effects that can occur owing to the action before deciding on a course that is morally right and the situation that one may find himself. The possible effects include the benefits and harms that may result from such an action. In the final part, a course of action that presents highest benefits is chosen after considering the costs (Andre Velasquez 2010). It does not matter whether the means that one uses is right or wrong provided the results are beneficial to many people. Fo r example, a person can break into a chemist and steal a drug that can assist a patient to recover if they cannot afford to purchase the drug. According to the utilitarianism theory, the whole process is ethical since the drug helped in saving life. Clearly, the theory oversees the unethical behaviour of stealing. In this aspect, the theory may encourage some acts, which are unethical in the business environment since they may result to positive feedbacks. As a result, the theory analyzes the morality of any effect. If the effect is good, the process is acceptable. From the above scenario, stealing produced a good and not an evil effect-rescuing life. The theory supports some acts that the societal norms consider as unethical practices. However, the theory does not consider whether the doctor has received justice for the act that made him lose his drug and experience destruction of property or not. In the business point of view, the benefits that the utilitarianism theory defines ar e the satisfaction levels and the number of stakeholders that will receive the benefits. The theory expects managers to make decisions that have greatest benefits to the majority of the stakeholders in order to ensure their satisfaction. Human Resource Managers should treat consumers as ends not as means; they should not involve consumers in the whole process of management, but must ensure that the results of the management process benefit a majority of them (Andre Velasquez 2010). From the above example of rescuing life, responsible businesses should consider the life of a human being as the most important parameter. For instance, if a business realizes that it will spend heavily in order to produce healthy products, it should do so since unhealthy products will negatively affect the lives of consumers. Even if the action of producing healthy products will result into losses, human dignity still overrides it. It is the responsibility of a business to provide high quality products to its customers and not for purposes of making profit. A responsible business will view apt employees’ remuneration as its responsibility and not a means of attracting skilful employees (Moreland 2009). The Hewlett Packard Case involved pretexting where a person pretended to be the owner of some information. This action made the private investigator access phone records of different individuals within the company. The act reveals information leakage to third parties, which were putting the company at risk of stakeholders’ withdrawal hence creating low trade values for their shares. Moreover, other drivers were leaking vital personal information to the press. Some board members could access data of the company’s customers at will. The company after investigating the issue had to reconstitute the Board of Directors in order to salvage the company’s reputation from other stakeholders (Sebastian 2011). In this manner, the company made a risky decision, which proved to be best alternative after analysing the overall costs and benefits of the consequences. This incident saw most board members resign from their posts as others tarnished their reputations. On the issue of legality, the issue of pretexting was presumed not illegal (Sebastian 2011). However, this does not imply that the act is ethical. The board members presumed that the legality of pretexting was all that could affect the operations of the company hence neglecting the ethical dimension. Despite the fact that the board members did not break any law, their acts could have affected the entire group of shareholders, stakeholders, and employees. In this dimension, the board members failed to analyse the effects of this deceptive practice in relation to the interests of the stakeholders. The pretexting ethical dilemma discloses a management system that is short-sighted, unprofessional, and egocentric in their operations. In relating the HP case and the utilitarianism theory, the decision by the company to lay-off some board members was an option that saved the reputation of the company as it considered the majority beneficiaries in the whole aspect. The interests of the stakeholders, shareholders, and employees overrode that of the few board members. The consequences of the company’s action on the pretexting incident affected the few board members negatively but benefited the stakeholders of the company. Hewlett Packard was experiencing organisational challenges at the time when the incident took place thereby giving loopholes on the ethical practices. During this time, the company’s shares had fluctuated in the market. Therefore, the case study supports the need for applying the principles of responsible commerce in all business operations irrespective of the legality. Businesses ought to act ethically when making decisions on their course of actions since the consequences may either protect or destroy the image of the businesses. This reflec tive essay has revealed that businesses that adhere to their ethical practices in order to improve their reputation among their stakeholders and shareholders hence obtaining the survival assurance in the present dynamic market. Businesses have to consider their decisions in a longsighted and humane manner. For example, they must include the interests of the local community since the community offers both social and operational security to the business (Corrales 2011). A responsible business should strive to prevent pollution and use proper waste disposal techniques. The Hewlett Packard case study and the utilitarianism theory have also analysed the need for businesses to make professional and long-sighted decisions that benefit the majority in the mix. References Andre, C. Velasquez, M. 2010, Calculating Consequences: The Utilitarian Approach to Ethics, Santa Clara University -Welcome.  Web Corrales, M. E. 2011, Caux Round Table – Principles for Responsible Business, Slide share.  Web. Moreland, J. 2009, Ethics Theories: Utilitarianism Vs. Deontological Ethics, Christian Research Institute.  Web. Njoka, F. 2012, Principles of Business, Scribd.  Web. Sebastian, E. R. 2011, The Ethical Problem of Pretexting: The Hewlett Packard Case Study, Yahoo Voices.  Web. Supporting Corporate Social Responsibility 2012, Human Resources and Skills Development Canada (HRSDC).  Web. This essay on Principles of Responsible Commerce was written and submitted by user Farrah J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 6, 2020

buy custom Fractures and Myopathy essay

buy custom Fractures and Myopathy essay A fracture may be defined as a crack or break in the bone. Fractures result from excessive pressure exalted on the bone surface or due to weakening of the bones due to a medical condition, also called osteoporosis (Cavendish, 2008). Generally, fractures can be categorized as closed or simple where the skin is still intact with the bone, or as open or compound in which there are wounds within the fracture or where it is exposed to the surrounding, thus can be easily contaminated. Fractures can be complete, where broken bones are completely separated, or incomplete (greenstick) where broken bones are not completely separated. Impacted fracture is where the bone-ends have been drawn together, avulsion fractures result when a portion of the bone is pulled off by a tendon whereas pathologic fractures result from minor injuries to bones already weakened by diseases. Fractures may lead to excessive loss of blood through bleeding, swellings and itching around the affected areas and overall body weakness. Bone fractures are characterized by extreme pain due to breaking of the periosteum, edema of soft tissues caused by bleeding from periosteal blood vessels which evokes pressure and pain, muscle spasms and swelling at the fracture site. Some people also experience paralysis or itchiness in areas below the fracture. Weakness and inability to bear weight may also indicate the presence of a bone fracure (Egol, Koval Zuckerman, 2010). Diagnosis of fractures involves assessing the history of the fracture: how, when, where and why it occurred. This is often followed by pain control and minor operations. Treatment include First Aid to prevent bleeding, covering open wounds, X-Rays of affected areas, maneuver of displaced bones, and anesthesia treatment for severe fractures, surgery and physical therapy to repair fractures. Pain relievers and muscle relaxants are also administered. People should avoid risky activities and reckless behaviors that may increase chances of accidents. One should wear protective clothes when involved in exposure activities such as construction and sports. Those with fractures should seek medical attention immediately and take more of Vitamin C and Zinc supplements to promote healing of the fractures. Myopathy Myopathy refers to a condition in which muscles of the body fail to function properly due to weaknesses in their fibers and strands. Myopathy is primarily associated with body muscles only. Other forms of myopathy may include muscle spasms and cramps (Lawrence, 2011). Myopathy is caused by muscle weakening, spasms or tetany and inflammations of the muscles. It develops due to genetics (inherited) or acquired conditions of the muuscles that may result from fatigue, body dehydration or stiffness. Vinken suggest that myopathy usually takes two forms; inherited such as nemaline, congenital and mitochondrial Myopathy, and acquired myopathy for example polymyositis and dermatomyositis (Vinken, 1992). Myopathy causes body weakness, inflammation of muscles, dysfunction of the metabolic system and muscle rigidity thereby hindering free movement. In comparison, acquired myopathy resolves quicker than inherited myopathy. They also show varied symptoms in different individuals. Myopathy is generally characterized by weakness of muscles, general body weakness and inactiveness and sometimes muscle pains. In rare cases, a person may pass out discolored urine. Treatment of myopathy starts by undergoing diagnosis testing, after which drug therapy, massage and acupuncture and yoga may follow. Physical therapy and minor surgery may be used as well. Pain management is usually essential. Full medical care may involve administration of immune-suppressive drugs that ease inflammation, for example, Trexall (Kagen, 2009). People who are experiencing muscle cramps and inflammations should seek medical attention as soon as possible. It is advisable to do regular exercises to increase muscle flexibility and blood circulation within the body, muscles and nerves. Buy custom Fractures and Myopathy essay

Wednesday, February 19, 2020

Improving Team Performance Article Example | Topics and Well Written Essays - 750 words

Improving Team Performance - Article Example e personality indicators, the objectives being given to the teams, the leadership and most commonly the organizational culture that helps in developing competent and effective teams. A person who is professionally well developed might not have the ability to work in collectivist society and might prefer to work alone. Moreover, few of the individuals prefer to act as passive partner regardless of their professional development point of view and this emancipates problems like social loafing. Keeping in view this, personnel selection and development is of critical importance Suman (2009). This is true to an extent because the organizations in an attempt to achieve the competitive advantage and to develop individuals in a way that they can work effectively in teams and can adapt to the changing environment work towards developing such strategies or hiring such agencies that can hunt the talent desired by the organization. This gives rise to the introduction of such training and development modules that aim to develop personnel professionally. Different models have been introduced to highlight the usefulness of personality and behavioral assessment instruments. DISC model is the one that relates that individuals and situations are related in a way that their behavior cannot be predicted and understood without proper understanding of environment Suman (2009). Critically analyzing this one can conclude that employees develop themselves at strategic level only when they understand their organizations’ culture and environment. Employees can work in teams effectively only when there are clear communication channels, the decentralization that enables employees to have their say in organizations’ decision making process and the ability to adapt to the changing organizations’ environment. In addition to this, the MBTI personality type is another assessment instrument that talks about the personality types. They argued that there are 16 types of personalities and all

Tuesday, February 4, 2020

Michelle Obama should be one of 2010 most influnce people in TIME Essay

Michelle Obama should be one of 2010 most influnce people in TIME Magezine - Essay Example Jamie Oliver, a chef and founder of the Jamie Oliver Food Foundation believes she is a true revolutionary. Oliver commended her for standing firm in her conviction â€Å"that if we all just eat better and move more, then we can fight obesity† (Oliver, par.4). First, Obama dedicates a great deal of her time on helping the military families. America is currently engaged in two wars; one in Afghanistan and another in Iraq. Both of these war conflicts cause a lot of death on America's fighting men and women. Family members are away for months at a time on active duty, away from their spouses and children. They are always in harm’s way; family members are always waiting beside the phone for the dreaded call. In this great trouble time their families need support and comfort. This is one of the best things that Michelle Obama does. She spent a lot of time working with these families to bring their stories to light and ensure that they are not forgotten in the middle of the ne ws cycle. She knows that they face a lot of problems and are sometimes ignored by the press and by the government. What she wants is a country that will recognize the sacrifices of those men and women who serve in the arm force to protect the country. Above all, she promotes and helps military families to ensure that they get the respect that they so richly deserve. She makes sure that their financial needs are met. She encourages them and appreciates them for their family service. Obama is not seeking attention or popularity, but she does it from the good of her heart. She also encourages everyone to support them and comfort them, while their family is on a mission to fight for the country we love. She will tell everyone, we are living free because they are fighting and protecting us. She helped those who are wounded while serving the country. She makes sure they get the proper medical attention that they need. Obama makes sure that the country recognizes the men and women who sacr ifice themselves to protect the United States of America. Obama, together with Jill Baden, wife of Vice President Joe Biden recently launched the â€Å"Joining Forces† campaign. According to Obama, this campaign is a way of giving back to the military families for their sacrifices. It aims to assist military families who confront unique challenges, such as frequently moving or having a parent or spouse at war. Obama realizes the difficulties that military families experience because of their separation from home. She has called on companies to recruit and hire members of the military and their spouses to help them in their financial needs. The three areas of concern of the â€Å"Joining Forces† campaign of Obama are in the fields of employment, education and wellness. In the area of education, â€Å"Joining Forces† will help schools to become more responsive to the unique needs of military children and families. It will also promote higher education institutions and programs of military-connected students and expand job-training opportunities for military spouses and veterans (Whitehouse.gov, par.7). In the field of employment, â€Å"Joining Forces† will highlight the workforce potential and expand the employment and career development opportunities of military spouses and veterans. It will also assist employers to create military family-friendly workplaces (Whitehouse.gov, par. 5). Obama believes that the military fami

Monday, January 27, 2020

Innovation Management at Airlines Industry

Innovation Management at Airlines Industry Executive summary In a business context, innovation as a new idea means the creation of value proposition where customers needs are fulfilled through an integrated combination of goods, service, systems, process and technologies. This paper brought out an innovative idea for airlines industry, which could minimize the cost by reducing the cabin crew in order expand the market growth for the low cost budget airlines. The idea was the installation of vending machine in the aircraft. As a cross functional team, the idea would be implemented by the low cost budget airline: Easyjet, whose main objective is to be the best low-fare airline in the world. As a cross function team of Easyjet, quite few ideas were assessed before come to the final one. By analysing feasibility and justifying, the team found that if Easy jet installs the vending machine in their aircraft, they could cut one of their cabin crews in an operation. It would reduce their cost as well as bring flexibility of customer service. The minimisation of cost paves the way to competitive low-fare by reducing the ticket price. In this report, the team also sorted out the potential problem which could arise at start of the introduction of vending machine in aircraft as well as recommend how to overcome these situations. Setting up of vending machines requires a slight change of aircraft design as well as needs special version of vending machine, which is suitable for aircraft use. The teams design unit made a probable design of the aircraft, which is displayed in the report. Additionally, the maintenance unit provided solutions for the future maintenance of this product. Introduction Innovation is the commercialization of creativity. European Foundation for quality Management defined innovation more precisely, as innovation is the transformation of ideas into product, service, process and systems and social interaction. It creates new streams of value that satisfied stakeholders and drive sustainable growth (cited in Mele, 2009). This is the new emerging phenomenon in business philosophy. In fact, innovation could be continuous improvements and radical or even discontinuous idea of any product, process or it could be any service industry (Stamm, 2008). Innovation is crucial for present competitive and ever changing environment. As a mature industry, Airlines companies are encountering massive competition. As a result, innovation or creating a value for customer is the key in this business. However, continuous or regular changing is not quite possible for this highly expensive and risky industry. Although, the airlines industry which take an initiative to create a value for money, it can be a leader in this business arena. The selected company is Easyjet following the cost leadership strategy. Thus, the new proposed idea as well follows the cost leadership strategy. Before selecting this idea, a lot of ideas were generated. At the end, the installation of vending machine in aircraft is selected to create a new value for the Easy jet airlines. Why the innovation is crucial for Easyjet and viability of the proposed idea are explained in justification and reason for adopting innovative strategy section. Meanwhile, the proposed design of setting up vending machine in aircraft has been presented in this report. L ater, the predicted problem is identified and recommended the solution as well. At the end, learning process will show how this idea was developed. Preliminary investigation: This is the first step to develop any potential idea at which stage projects technical and marketplace merits are determined (Stamm, 2009). This project has centred the market of airlines industry. As a mature industry, airlines companies are generating and implementing different innovative projection in order to survive in a highly competitive market. One of them is the cost strategic innovation has been brought in the UK by the two airlines industry, namely: Ryan air and Easy jet. Easy jet is the proposed company in this project. Analysing its market share, market growth, consumer needs and priorities and core competencies, this project identified the cost effective innovative idea, which is installation of vending machine in the aircraft primarily for short haul distance. Logic behind this proposal is reducing the cabin crew in order to cutting the cost. On the other hand, it would bring the flexibility in customer service because customers need not to wait for food or drink. Furt hermore, there would be variety of food and drink in the vending machine. Considering technical side of setting up vending machine, aircraft will be redesigned to a small extent. Justification for the Innovation Easyjet is currently the second largest low budget airline in Europe. In 2009 passenger numbers increased by 3.4% to 45.2 million this is as a result of Easyjets unique selling proposition of offering the lowest prices to the most convenient airports. It currently flights to 114 destinations on over 400 routes. It compares favourably with the model of Ryanair (currently the largest airline in Europe) which offers the lowest fares but to secondary airports (EasyJet, 2010). Easyjets strategy and business model is based on four key indicators (Appendix-2) As suggested by Buckman (2007), the next big wave in automation, and travel technology overall, will focus less on the process and more on the people. Moving forward, it will be more about how technology can enhance and improve the travel experience from booking to baggage. Low price, a variety of destinations, value for money and efficiency are core competencies of Easyjet. Those core values should not change regardless of environmental turbulence (Collins and Porras, 1996). Its strategies require cost reduction and other profit sources are more important than travel fares as a source of revenue. The chart below shows an outline of how Easyjet compares to its nearest competitors in the airline industry in Europe. Easyjet RyanAir British Airways Quality of Service: The quality of Easyjets service compares favourably with that of Ryanair which is the leading brand in the low-cost Airline model. It however does not provide the same level of service as the network airline British Airways. Destinations: Easyjet goes to fewer destinations than Ryanair. However, it does favour primary airports over secondary airports which give it a marginal advantage to customers who prefer to arrive closer to the city centres. It goes to more destinations than British Airways in Europe. Price Advantage: Easyjet has a distinct price advantage over the network airlines due to its no-frills pricing model. Its prices are low but can be lower if it chooses more secondary airports like Ryanair. The analysis above shows that Easyjet is not the market leader in any of its key competencies. it is therefore necessary for Easyjet to improve its position. This can be done through innovative change in customer service. Reasons for Adopting Innovative Strategy With the opening of political boundaries across Europe, the airline industry has seen tremendous growth in recent years. More and more passengers are travelling across Europe for business and leisure. This has allowed for the emergence of low cost airlines right across Europe. There has also been increased competition from the high speed rail industry with companies like Eurostar increasing their market share in the transport industry. The airlines have also been affected by the recent fluctuations in fuel prices and economic downturn. In 2009 Easyjet was able to make modest profits of  £54.7million despite these challenges. Moreover, there was a higher increase in revenue from ancillary sources (Appendix-2). As the company model is based on reducing ticket price, it is preferable to maximise revenue from ancillary sources while reducing cost. In line with easyjets strategic priority of developing a winning customer proposition and its ability to use technology for innovative change it has been reviewed various possibilities for improving the customer experience to achieve growth. They include: Offering a standing service for short haul flights. (Appendix-2) Enhancing the EasyjetPlus card service (Appendix-2) In-flight vending machine, which is explained below. This product would allow customers a low-cost self service that is easily available once on the flight. It would also reduce the workload of the flight attendants. It opens avenues for direct sales of products from Easyjet and third parties. This option allows Easyjet the opportunity to increase revenue by providing advertising space for third party suppliers. This would help improve the brand and ancillary revenue. It would be innovative as it is a new product to the market and Easyjet could possibly gain additional revenue by licensing the product to other airlines once developed. It would however require investment in development of the concept and implementation. Design Easy machine (vending) are going to locate in some part of the Galley (kitchen) where not only food and beverages kept but also contain flight attendant jump seats, emergency equipment storage, and anything else that flight attendants may need during the flight. As below image indicate, normal aircraft like A319 has two galley areas which usable one for coffee machine and one for food and beverages. Easy machine in fact could be installed in galley area for more safety issue and as mention above just occupy some space and it produces from very light and strong plastic material. It is necessary to state that Easy machine totally redesigned and resized in order to fit and stick in galley. The colourful design of setup vending machine in aircraft and possible installation place is displayed below in two pictures: Potential problem and related solutions: In this part, the aim is to identify potential problems and threats, which could hinder the process of setting up the vending machine. At the same time, how to overcome these issues are explained here. In order to set up vending machine in an aircraft, Easy jet could ask some additional modification to their supplier for introducing compatible vending machines. However, setting up vending machine in an aircraft is not an easy task. It is estimated that, the following issues could be occurred when Easy jet will install the vending machine in the aircraft. These are broadly analysed as well as finding the problems with solution have been stated below. Safety Problem analysis: safety measure is considered to be the prime reason of concern while installing the vending machine. As there is a potential risk when plane taking off or landing and there is a possibility of vending machine to falling down on the floor. Furthermore, it could bring an enormous accident for the aircraft. It could also injured careless sort of passengers when they pass the vending machine. After analysing safety reason, two main issues are identified, which are potential threats for installing vending machine. The issues are:  · Stickiness of vending machine on the aircraft  · Indication of vending machine, where it would place Solution: the proposed installation of vending machine in the aircraft should be designed especially as it could viable for aircraft use. For the first issue of safety, vending machine should be attached on the floor as well as stick in the aircraft ceiling. As it should be unmoveable, even if when plane taking off and landing on the ground. Considering the second issue; a flashy sign can be tagged on the vending machine or around the vending machine. It would act as caution when anyone is passing by the vending machine. It would also remove traditional trolley as well as reduce congestion in the galley area, which has a potential benefit for in-fight staffs (Appendix-4). Weight Problem: The weight of the vending machine was discussed as one of the key issue and needed thorough analyses while setting up vending machine in the aircrafts. Since, many instances of plane accident indicate the underlying weight related problems; Easy Jet should consider it from plan to implementation. As a result, it should be viable for aircraft capacity. Also, the weight is related with carrying passengers as well as luggage. Thus, Easyjet should consider two issues for weight related problem. These are:  · The weight of the vending machine  · The weight capacity of aircraft Solution: the proposed vending machine should be specially built for aircraft. Meanwhile, Average vending machine weight is 310 kg with 360 can capacity (Cokevending, 2010). It is built with metal and as a result, it is heavy. However, using plastic can reduce the weight. Recently, plastic vending machines are available in the market. Thus, it is feasible to think for installing plastic vending machine in the aircraft. Legal Problem: this potential threat might come from government approval. This is because; it is related with aircraft safety. In the meantime, public pressure could be arising as a new innovation process. Since, it is related with aircraft reengineering. Another question would be aroused about the cutting down of staff as there is standard ratio of staff should available in service operation. As a result, the following issues should consider before launching the vending machine in the aircraft.  · Managing related governmental department for approval  · Increasing public trust  · Staff reduction issue Solution: for pursuing government approval, Easy jet could prove that this innovative changing is viable for aircraft. It is taken because of reduce cost. Since, it is not a radical innovation. Thus, it is not tough enough to make people believe that this change is feasible for aircraft carrying capacity. Consequently, easy jet can introduce advertisement campaign for bringing the trust on public. One of the main objectives of the fitting up vending machine in aircraft is reducing the staff. Thus, this low cost leadership airlines industry can be bringing down their operation cost. However, there is a legal issue about the standard ratio of cabin crew, which has to be considered before reducing the staff (Appendix-2). Space reduction Problem: installing vending machine in the aircraft means shrinking the space of the aircraft. Length of existing vending machine of coca cola is 102 cm. Though, vending for aircraft would be customized, but it will take some space. Thus, potential issues could be:  · Occupancy of space by installing vending machine  · Reducing the space from aircraft Solution: though vending machine will occupy some space, it has other potential benefits. Drink and food service will be self served. However, this space reduction could not impact hugely in aircraft. Meanwhile, it would be competitive trade off to be set up vending machine for aircraft, which would be customized only for aircraft. Finance Problem: Easy jet has to invest some money to restructure of its aircraft for setting up vending machine. Thus, following issues could be installing vending machine:  · Restructuring cost  · Set up cost Solution: moderately less amount of money is related for installing vending machine. The proposed vending machine in aircraft would be specially made for Easy jet aircraft. Thus, its production cost will be split in such as; material cost, setting cost and other related cost. Considering all this aspect, it could be assumed that setting up vending machine would not be an expensive venture. Consumer credibility Problem: restructuring and redesigning the aircraft is more risky than ground vehicle. Public intimidation would be high if the restructuring will not be proved to be safe. Thus, significant threats of safety should be measured. These could be accounted below:  · Inconvenience for passengers  · Possible queuing for food and drink Solution: Easyjet carries passengers for short haul distance. The installation of vending machine is primarily for short haul distance air travel. As a result, inconvenience of passenger would not be high. Rather, passengers do not need to wait for crew member as it is self service. Keeping attention of possible queuing, the member of staffs could check all over the flight as passengers could take food or drink without any hassle. Maintenance of vending machine innovation The Easyjet has to consider the following issues for the maintenance of vending machine: Customer use of vending machine Customer can buy any product by coin, paper note and debit or credit card (chip pin). It is big issue for customer which currency will accepted by this vending machine. For solving this problem machine have to set the program that it will accept most of the familiar currency. Vending machine supervising Before start the flight, supervisor (cabin crew) has to visits machines and dispenses soft drinks, candy and snacks, and other items. They collect money from the coin and cash-operated machines, restock merchandise, and change labels to indicate new selections. They also keep the machines clean and appealing. Supervisor should have enough training to supervise this machine and to manage the passengers to assist them to buy their food, drinks or other things. Break down and solution If machine break down, it would be advisable that most of the control functions can be managed by an integrated circuit board (Appendix-2). Managing vending machine food supply Easy jet already has contracted with some brand food and drinks company. In year 2009 they started contract with world famous coffee company Starbucks (EasyJet, 2009). These types of company can supply vending machine food. Reflection of learning process: The new big innovative idea was developed by the four members. As it has been known that innovative idea always needs brainstorming and lots of challenges have to overcome before evolving any viable idea. Since it has been instructed that this potential idea should increase the opportunities of market growth for the selected company, the four members have worked through generating ideas related with different business. Officially, as it is assigned by administration to compile the report in six week period. The task was organised weekly such that the first two weeks was developing different ideas and subsequent researching as well as collecting relevant materials based on the selected idea and company. Meanwhile the team has contacted with different vending machine companies for the suggestion to setting up vending machine in aircraft. Discussion of first meeting was basically organising the team members, structural format, assigning the role to the members, and deciding who would maintain the contact with all others members as a coordinator. The role of Coordinator implies by Crossman (2008) as this person will have a clear view of the team objectives and will be skilled at inviting the contribution of team members in achieving these objectives (p.198). The following meeting was to come in the point where the team decided to select an airlines company as topic to develop innovative idea. The session was garnished with quite a few exchanges of ideas, views, comments and critical discussion. Finally, the team has picked the idea of setting up vending machine in the aircraft. On the other hand, as a cross functional team, team members are viewed themselves as a members of their function (Crossman, 2008). Thus, this project work was split such as market and cost analyses for new innovation, identifying problem and related solution, design the aircraft for setting up vending machine and maintaining after installation. As a completely new idea, the team faced a lot of challenges to prove the viability of project. All of the subsequent meeting held on bases of testifying the perfection of this project. While making the progress in setting up the vending machine for aircraft, the team encountered few key issues. As challenges grew more, the team rather focused on uses of the light weight plastic material, instead of heavy metal made vending machine. Furthermore, it has been estimated by the team that, this step would be suitable like low-cost strategic airlines mainly Easyjet. Because they can adapt the policy by reducing the numbers of cabin crew and recap the installation cost of vending machine. Additionally, it could sustain steady market growth. The team observed the innovation would bring about a competitive advantage even in the time of severe economic downturn. The above development of idea and analysing process revealed the learning of the core motive of innovation for the team members. Reference: Coca-Cola Enterprises (2004). Vending machine specification. [online] Available at :< URL: http://www.cokevending.co.uk/ven_vending_machines_coke_bottle.html> [Accessed 1 march 2010] 3M United Kingdom PLC (2000). Vending machine weight. [online] Available at :< URL: http://solutions.3m.co.uk/wps/portal/3M/en_GB/Tapes-and-Adhesives/Home/DocumentCentre/Datasheets/?PC_7_RJH9U5230GVA6027OM7C9G2AG3_nid=4XX438M9Z6be7B9QQ3C521gl > [Accessed 25 February 2010] Easy Jet Airline Company Limited. Major new easy jet aircraft order. [online] Available at :< URL: http://www.easyjet.com/en/investor/major_new_aircraft_order.html> [Accessed 25 February 2010] Austrian cargo. Aircraft specification. 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