Designer Report Betsy Johnson - 1061 Words

Designer Report - Betsy Johnson The Rise and Fall (and Rise) of Betsey Johnson Born August 10, 1942 in Wethersfield, Connecticut. Betsey spent her childhood in Connecticut where she took dance lessons. That was also when she began to create her own clothing, as she would make her own outfits. She made her first dress at only four years old. After high school Betsey attended Pratt Institute to study fine arts. After a year, she transferred to Syracuse University and graduated Phi Beta Kappa and magna cum laude in 1964. Shortly after graduating from Syracuse, Betsy won a guest editor contest from Mademoiselle magazine, earning her a job with the magazine’s art department. Then, just a year later in 1965, she became a designer at Paul Young’s Paraphernalia in New York, a new boutique aimed at the young and rebellious crowd. It was while working here that she developed the style for which she became famous. Her use of unusual fabrics such as shower curtains and the pinstriped wool of old New York Yankees uniforms, helped her avant-garde fashion style make her one, along with painter Andy Warhol and fellow designer Mary Quant, of the pioneers of the â€Å"Youthquake† movement that influenced art, fashion and culture. Her success at Paraphernalia led her to take the creative helm at Alley Cat, another New York City boutique. Alley Cat closed it’s doors in the mid 1970s amid a creative slump for Betsey. While the 60s had embraced and loved all things Betsey, the 70s were,Show MoreRelatedLogical Reasoning189930 Words   |  760 Pagessaid that his uncle died of a drug overdose, so his uncle must have died of a drug overdose. b. Davids uncle died of a drug overdose because we know that David predicted two years ago that this is how his uncle would die. c. Look, the coroners report specifically says that Davids uncle is dead. 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McDonald’s Corporation Free Essays

McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. We will write a custom essay sample on McDonald’s Corporation or any similar topic only for you Order Now In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald’s restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald’s opens a new restaurant every three hours. Also, McDonald’s has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald’s serves about 1% of the world’s population on any given day through its 23,000 restaurants internationally. â€Å"Big Mac†, the world’s most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. ‘Big Mac’ is the biggest attraction and backbone of the corporation. Moreover, McDonald’s maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald’s practices an analyzer type of strategy, introducing new items and defending its existing ones. â€Å"We serve people with good quality food, fast and at low cost.† McDonald’s vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies. To have a clear picture of McDonald’s corporation we need to look at its Task Environment, which includes its: We shall also explore McDonald’s Workforce Diversity and its Total Quality Management. Customers are those who pay money to acquire an organization’s goods or services. For many years McDonald’s mostly targeted the young people, however this has changed in this decade; McDonald’s has turned towards a more general market. By doing this McDonald’s concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such as the â€Å"happy Meal† for children and â€Å"Egg McMuffin† for the elderly. McDonald’s also realized the changing world we live in and the need for healthier food, since there is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonald’s responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted like the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians. McDonald’s mostly uses psychographic segmentation targeting the working and middle classes. These are the people that are more susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal. In brief McDonald’s customers are of all classes, but largely working and middle classes, and people of all ages. A competitor is an organization that competes with other organizations for resources. In our findings, McDonald’s has two types of competitors in the Lebanese market: Indirect refers to firms producing one or two products that compete with McDonald’s products and therefore be a threat to the company. We have identified four indirect competitors: Henry J. Beans, T.G.I. Friday, K. F. C. and Popeye’s. Henry J. Beans offers hamburgers and fries on its menu, therefore competing with McDonalds for customers of these products. However, Henry J. Beans also known as Hank’s is a more of a bar restaurant and therefore a hang out place, as a result charging more money for its products. Hank’s targets middle to upper class customers, so where most of these customers overlap are in the middle class. T.G.I Friday is another indirect competitor reflecting the same characteristics as Henry J. Beans. Other indirect competitors are K. F. C. and Popeye’s, both competing for the chicken nuggets and fries customers. In brief, Hank’s and T.G.I. Friday’s competes with McDonald’s by offering hamburgers and fries, whereas K. F. C. and Popeye’s compete with McDonald’s by offering chicken nuggets and fries. Direct competitors refers to firms producing the same products or services as McDonald’s does. Here we found that McDonald’s has three direct competitors: Burger King, Wendy’s and Hardee’s. McDonald’s closest rival is Burger King, which operates a total of 9644 restaurants in 110 countries. Wendy’s is McDonald’s second largest rival, which is also in the fast food business, where Wendy’s operates 6776 restaurants in 32 countries. Hardee’s, McDonald’s third largest rival is also in the fast food business and is the only direct competitor apart from Juicy Burger in the Lebanese market. Hardee’s operates 3080 restaurants in 20 countries. As we have illustrated McDonald’s faces stiff competition from three major competitors, Burger King, Wendy’s and Hardee’s. Suppliers is an organization that provides resources for other organizations. McDonald’s has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons, 2) To ensure that its products are of top quality. These supplies include beef and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonald’s with fresh vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonald’s supplies also include raw material such as flour, sugar, yeast, etc.,. A strategic ally is an organization working together with one or more other organizations is a joint venture or a similar arrangement. McDonald’s has formed a strategic alliance with: Walmart, Chevron, Amoco, Disney and Coca-Cola. Walmart, which is a large shopping mall chain in the U..S. and several neighboring countries, is allied with McDonald’s, which offers great opportunities for both companies. McDonald’s has restaurants in each Walmart, offering its customers conveniences and excellent fast food at a low cost ease of accessibility. McDonald’s corporation describes it best in this scenario: â€Å"Imagine a busy shopping day at your local Walmart and having the ability to sit down with the kids and enjoy many of our McDonald’s favorites, like ‘Big Mac’ sandwiches, world famous fries and kids favorite ‘Happy Meal’. McDonald’s understands your busy lifestyles and the demands on your time. That’s why we are making it easier for you to do more things in less time.† McDonald’s is engaged in an alliance with two petrol companies, Chevron and Amoco. This alliance represents the ultimate in convenience. At these locations, one finds a full-menu McDonald’s restaurant with dining room service. Nothing can be more convenient, because one can fill up the car with gas and get a meal all in one stop. Another important alliance that McDonald’s has is with Disney. Here McDonald’s has the sole right to sell fast food in Disney’s theme parks around the U..S. and other Disney operations in the world. Under the terms of the agreement, McDonald’s will operate restaurants and Disney will promote its films through McDonald’s. Regulators are groups or governmental agencies that can control and influence the organization’s policies and practices. An example is Lebanon a few years ago when the U..S. government banned all U..S. citizens and organizations to come or operate in Lebanon. Another good example would be the embargo imposed on Iran where U..S. organizations were banned to operate in this country. Another group of regulators called interest groups can and have influenced McDonald’s to treat its animals (cow and chickens) in a much more humane manner, which resulted in the restructuring of McDonalds’ farms throughout its operations around the world. The summary of the task environment which is by definition a specific organizations or groups that affect the organization, which includes competitors, suppliers, customers, strategic allies and regulators. Here we described the task environment’s importance to McDonald’s, where McDonald’s faces both opportunities and has threats in its environment. Diversity exists in a group or organization when its members differ from one another along one or more important dimensions such as age, gender, and ethnicity. Diversity is very important for McDonald’s. Here millions of teens start out by working at McDonald’s. Here some of the teenagers move on to get various jobs such as movie stars, skilled workers, famous athletes, management positions and other educated positions in society. At McDonald’s two thirds of middle and upper management started out as crewmembers in a McDonald’s restaurant. There are opportunities for everybody in McDonald’s from teenagers to elderly workers, and from people just entering or reentering the job market. Moreover, McDonald’s offers special jobs for people who have disabilities, such as people who are in wheel chairs and those who must use crutches permanently. Furthermore, McDonald’s offers their workers flexible working hours. For example, hours for people seeking just a few hours of work per week and those who seek full time positions. The work force at McDonald’s also have some say in their working hours, such as if they prefer the morning, mid-day, or evening shifts in the restaurant. So, McDonald’s uses diversity to create a good atmosphere in their work places among workers and management. Here they offer work to all kinds of people without discrimination and the workers have flexible hours that provides customer satisfaction. Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. For McDonald’s, total quality management (TQM) involves that the employees are at work on time, are neatly dressed, and are clean. The employees must make sure that the customers constantly receive safe food, which implies that the employees must wash their hands often to remain clean. Moreover, the employees must follow certain Standard Operational Procedures, so the customers always receive exceptional quality and service. This includes the employees using plastic gloves when they prepare the food, that the meat and fries are properly fried, and that the vegetables are thoroughly washed when used in the food. Another TQM is that the employees rely on teamwork and high energy to get the job done, so that the customers do not have to wait long for their food. Furthermore, McDonald’s management emphasizes that their restaurants should be clean. This involves that the restaurants are tidy, sparkling and spotlessly clean. As McDonald’s illustrates the quality is that the employees delivers fast, accurate and friendly service with a smile. How to cite McDonald’s Corporation, Essay examples

Impact of Brand Awareness on Customer Loyalty

Question: Discuss about theImpact of Brand Awareness on Customer Loyalty. Answer: Introduction to Literature Review The topic of Impact of the Brand Awareness on Customer Loyalty had been considered for the research analysis. The sales and operations of business organizations have been largely influenced by the use of branding and customer awareness. The loyalty of the customers is largely influenced by the good branding of the organization (Rubera and Droge 2013). The following literature has considered 4 topics related to the impact of brand awareness on customer loyalty. They are customer satisfaction, decision making process, branding strategy, and value added services. These four topics would be critically evaluated and analyzed for forming the literature review on the mentioned topic. Branding Strategy According to Leekha Chhabra and Sharma (2014), the branding strategy is a long term plan made for successful development of the specific goals for achievements. A well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The branding strategy is made after analyzing the consumer needs, competitive environment and emotions (Rubera and Droge 2013). Woolworths had set some specific goals and functions for dealing with the competitive issues from other super markets. The branding strategy had been used for making their sales processes for customers more effective and viable. The branding strategies followed by Woolworths include providing their own services, including various commodities of recognized brands and promoting their products with the help of various tools like broadcasting and social media sites. The branding strategies have a deep impact on the organizational sales of Woolworths. The branding strategie s have some common aspects for promoting brand without highlighting the sales of products (Strebinger 2014). In spite of that, the customers are drawn to buy from the organization due to the branding strategies. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The formation of the most systematic and concise processes had helped in developing the sales of the organization. For example, the brand split of Hero Honda into Hero Motocorp and Honda in India had seen a considerable decrease in sales (Seo and Jang 2013). Most of the customers have grown insecurity due to the brand split and started selecting some other companies for buying two wheelers. However, some scholars have pointed out that although the branding strategies have significant importance with the organizations operations, it cannot be concluded that the strategies have complete impact on the organizations sales. The branding strategies have little or no effect on the sales of the company. For example, in 2013, McDonalds had implemented some new strategies for focusing on the targeted market of young kids by developing more kids friendly items and processes (Rubera and Droge 2013). The organizations have formed the strategies for dealing with the issues in their operations. Decision Making Process According to Kelley, Cranor and Sadeh (2013), decision making process is another important factor that is largely affected by the brand awareness. For the customers, the decision making process is very important as the selection of the products are largely initiated and ablated by the brands. The decision of customers for selecting the organization and their services is largely invoked by the brand. It is natural that the organization that has some renowned products and services would be selected from any other organization (Van Solinge and Henkens 2014). Woolworths had been providing the services not only to Australia but the whole world across the globe. The people had chose the organization due to its brand value as it has been serving his customers and making them happy with the services since the last few decades. Woolworths is one stop for most of the items of general or everyday needs and it has become famous for providing its own made products and commodities at the most optimum price and cost. The customers selection of products and services are largely affected by the company providing them. For example: Most of the customers are fascinated and prefer watched and perfumes from Giorgio Armani (Hunink et al. 2014). It has become a brand that symbolizes and explicitly shows the classy and stylish looks and fragrance. Even if automobile cars are considered, some brands like Ferrari, Porsche, BMW, and Mercedes stand at top from other brands. People prefer bikes from Ducati, Kawasaki, and Yamaha companies. However, many authors have claimed that the decision making process of the customers for selecting any specific brand is largely influenced by other factors rather than just its brand. The various functions of organization like marketing strategies, products prices, and discounts options also influences the decision of the customers. According to Kemper et al. (2013), the operations of the organization would be helped by the key decisions made by them. The decision making for the organization has been helpful for deciding their prospects for future. The organization has been using the concise and optimized price for attracting more customers. The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services (Van Solinge and Henkens 2014). However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. Woolworths provide the products of globally renowned brands and it has helped the people for getting various products of other countries at a single stop of Woolworths. Value Added Services According to Pomeranz (2015), the value added services are helpful for attracting more customers to the organization. The organizations have been using some the benefits of some other services for attracting more customers towards the organizations. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations (Chetty, Friedman and Rockoff 2014). Woolworths have deployed discounts and loyalty cards for attracting more customers towards the organization. The development of the new factors would be helpful for making more people use the services of the organization. The deployment of the discounts and loyalty cards have made people utilize services of Woolworths more specifically. The value added services are helpful for providing the most suitable development of the organizations and formation of the better services for the customers (Johnson 2014). The function of the value added services is used for attracting the customers so that they can get more sales in the company. However, the deployment of the value added services had also resulted in diminishing the advent of the customers. A number of value added services are not acceptable by the customers. For example: there are many people who do not want the application of the several value added services from their telecom providers (Koopman, Wang and Wei 2014). The deployment of the value added services would make their operational functions more complex and uneasy for utilization. The customers of Woolworths like the various discounts and loyalty cards. However, the implementation of such facility had increased the number of footsteps in the shop. The management of so many people might result in some glitches and flaws that could hamper the overall functions of the organization (Chetty, Friedman and Rockoff, 2014). The other factors have played some role for developing and attracting customers for buying from the store. The sales, discounts and offers have played a vital role for bringing the custome rs to the organization and making them use their existing products and services. Customer Satisfaction The customer satisfaction deals with the analysis of the customers for finding out whether they are happy or not with the kind of services and products they are getting from the organization (Karna 2014). The customer satisfaction is based on many criteria such as price of the products or commodities, quality of the products or services, product or service delivery, and query solving communication means. The high prices of the commodities and services have a negative impact on the customers satisfaction. The optimum prices of commodities have been kept by many organizations for providing their customers with customer satisfaction. The deployment and consideration of the customer satisfaction has been helpful for forming better sales of the customers (Saeidi et al. 2015). The customer satisfaction is also influenced by the quality and deliverance of the products and services. The organizations have been largely using successful customer satisfaction for making their brand more recognizable among other potential customers (Fornell, Morgeson III and Hult 2016). The converse statement that brand awareness plays a very significant role for increasing the satisfaction of the customers also holds true. The customer satisfaction is also dependent on the brand awareness and reputation of the organizations. The bigger brands and organizations have been deploying most suitable customer satisfaction for the employees. For example: The brands like Apple, Samsung etc have been largely benefited in terms of customer satisfaction and sales due to their brand recognition. The Brand reputation has been helpful for keeping the loyal customers stick to the brand for long (Blut et al. 2015). A specific group of customers such as business men have been glued to the brand Blackberry devices for the facilities of organizing their commerce related operations. However, the collateral influence of the brand awareness on the customer satisfaction has not been seen in many cases too. There are various big brands and organizations that have been overlooked by customers due to lack of good quality of products and services (Fornell, Morgeson III and Hult 2016). The growth of despair among the people against any company or the reason behind leaving the services or any organization can be due to the increased prices too. For example: the growth in prices of hamburgers and burgers at McDonald had tended to discourage many customers for dining at the joint. Instead they started going to other places like Wendy, Burger king, etc. There are many brands available for same services and products such as Alibaba, Amazon, Flipkart, etc (Saeidi et al. 2015). They have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The MNC and organizations with larger brand equity had been deploying most suitable services and products that have helped them for achieving better customer satisfaction. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. Conclusion of the Literature Review The literature review had consistently analyzed four points related to the main topic of the research paper that is Impact of the Brand Awareness on Customer Loyalty. The four points are Branding Strategy, Decision Making Process, Value Added Services, and Customer Satisfaction. The well defined executed strategy would be helpful for the direct connection and linking of the various processes of the organization. The deployment of the smart strategies for the business processes had helped in easing the increment of the sales. The deployment of the value added service has provided the ease of faster and compatible methods for promoting the operations and sale of the organizations. However, the branding strategies have significant importance with the organizations operations and for dealing with the issues in their operations. The sales, discounts and offers have played a vital role for bringing the customers to the organization and making them use their existing products and services. However, it is evident that the brands have a significant value for tending people to choose the services of the organizations. There are many brands that have been supplying various products from different dealers and retailers to the customers through their ecommerce websites. The brand value of the company has been helpful for performing global operations and achieving customers satisfaction. References Blut, M., Frennea, C.M., Mittal, V. and Mothersbaugh, D.L., 2015. How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis.International Journal of Research in Marketing,32(2), pp.226-229. Chetty, R., Friedman, J.N. and Rockoff, J.E., 2014. Measuring the impacts of teachers II: Teacher value-added and student outcomes in adulthood.The American Economic Review,104(9), pp.2633-2679. Fornell, C., Morgeson III, F.V. and Hult, G.T.M., 2016. An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction.Journal of Marketing,80(5), pp.122-125. Hunink, M.M., Weinstein, M.C., Wittenberg, E., Drummond, M.F., Pliskin, J.S., Wong, J.B. and Glasziou, P.P., 2014.Decision making in health and medicine: integrating evidence and values. Cambridge University Press. Johnson, R.C., 2014. Five facts about value-added exports and implications for macroeconomics and trade research.The Journal of Economic Perspectives,28(2), pp.119-142. Karna, S., 2014. Analysing customer satisfaction and quality in constructionthe case of public and private customers.Nordic journal of surveying and real estate research,2. Kelley, P.G., Cranor, L.F. and Sadeh, N., 2013, April. Privacy as part of the app decision-making process. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3393-3402). ACM. Kemper, A.R., Green, N.S., Calonge, N., Lam, W.K., Comeau, A.M., Goldenberg, A.J., Ojodu, J., Prosser, L.A., Tanksley, S. and Bocchini Jr, J.A., 2013. Decision-making process for conditions nominated to the recommended uniform screening panel: statement of the US Department of Health and Human Services Secretary's Advisory Committee on Heritable Disorders in Newborns and Children.Genetics in Medicine,16(2), pp.183-187. Koopman, R., Wang, Z. and Wei, S.J., 2014. Tracing value-added and double counting in gross exports.The American Economic Review,104(2), pp.459-494. Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Pomeranz, D., 2015. No taxation without information: Deterrence and self-enforcement in the value added tax.The American Economic Review,105(8), pp.2539-2569. Rubera, G. and Droge, C., 2013. Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy.Journal of Product Innovation Management,30(3), pp.448-464. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Seo, S. and Jang, S.S., 2013. The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, pp.192-201. Strebinger, A., 2014. Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy.European Journal of Marketing,48(9/10), pp.1782-1804. Van Solinge, H. and Henkens, K., 2014. Work-related factors as predictors in the retirement decision-making process of older workers in the Netherlands.Ageing and Society,34(9), p.1551.

Principles of Responsible Commerce

Most businesses operate to make profit in the society. Apart from the profit-making objective, businesses should ensure that their operations bring positive changes in the society. The positive changes can be through job creation and Corporate Social Responsibility (CSR).Advertising We will write a custom essay sample on Principles of Responsible Commerce specifically for you for only $16.05 $11/page Learn More The latter does not exclude non-corporate businesses since any act on the environment affect all businesses irrespective of size (Supporting Corporate Social Responsibility 2012). A business that creates wealth, offer products that satisfy the needs of customers and employs members of a society is dubbed a responsible business. Moreover, a responsible business strives to uphold the principle of equity and fairness to its entire stakeholders and the local community in general. The essay will analyze the principles of responsible commerce in light t o the utilitarianism theory and the learning trend that I have experienced in this course. In addition, the essay will analyse the Hewlett Packard Case Study and compare it to the theory of utilitarianism in an ethical dimension. In CSR, businesses have to align their objectives with the societal requirements. For example, businesses can engage in ethical practices through participating in environmental protection in the community, which they operate. Companies always engage in CSR as an ethical practice and not a legal requirement (Supporting Corporate Social Responsibility 2012). On the other hand, organizations can decide not to engage in CSR, but does not imply that they have gone against a legal requirement. In the journey of learning this course, I have learnt that not all ethical practices are lawful. In essence, principles of responsible commerce involve engaging in ethical activities that may affect the stakeholders.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another example involves a situation where a driver may notice an accident while driving and decides to drive away from the scene. Ethically, he should have stopped and offered help to the victims; however, his/her action has not violated the law. Again, if a business decides to take care of the poor in the community by offering educational scholarship programmes, it becomes an ethical practice. Conversely, a business that has the capability of supporting a local community, but decides not to do so has not violated the law, but its negligence results to an unethical practice. It becomes unethical since it has the potential to do so but opts to avoid it. An ethical practice involves what is right or wrong while law deals with what is unlawful or lawful (Njoka 2012). The two terms do not have direct implications on each other. In business perspectives, businesses outline their acceptable conducts that they consider fit to guide their operations. Responsible businesses consider the needs of all participants hence they lay their foundation on trust and confidence that forms the core of ethical practices (Njoka 2012). Social enterprises are the main practitioners of these principles as their goals and objectives gear towards social responsibility. However, business enterprises that are profit making in nature ought to understand that their ethical practices directly affect human needs. For instance, if there are lapses in integrity on the employer or employees side, the consumers are the final group that bear the consequences. According to Njoka 2012, such incidences of integrity lapses lower consumers’ trust and confidence in the business. Businesses should realize that the consumers that they feel should purchase their products in order to maximize profit require due attention, which only come from ethical engagements.Advertising We will write a custom essay sample on Principles of Responsible Commerce specifically for you for only $16.05 $11/page Learn More If businesses neglect the interests and needs of their customers, the market can become unsustainable hence leading to business failure. Noticeably, organizations that desire to survive in this global and competitive market should instil ethical leadership in their management systems in order to attract and maintain their customers (Njoka 2012). Therefore, it is the role of the Human Resource Management (HRM) to ensure that the employees adhere to the set out ethical procedures. Moreover, business survival in the competitive market requires a high level of morality and responsibility. This aspect touches on giving back to the community in order to improve their living standards. Some of the activities that support ethical behaviours include offering sponsorship programmes for needy and bright students, training the local community how to engage in agricultural practi ces and even subsidising the cost of farming. Businesses that participate in these activities acquire high societal approval for their services (Corrales 2011). Even though other businesses may view CSR as an additional expense, the benefits that arise after the process are numerous; they include increased profitability hence assurance on continuity and the sustainable economic development.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, activities like environmental conservation programmes assist businesses to minimize their costs of production since they can mitigate the effects of climate change. An effect of climate change like drought has a direct impact on the costs of production for organizations that rely on agricultural products. In addition, the consumers will experience a low standard of living, which results to low purchases of goods and services that businesses offer. Moreover, environmental conservation will give the businesses opportunities to exploit their potentials in the present and even assure them of the same in future. Sustainable economic development offers businesses potentials both at present and in the future; therefore, it ensures that businesses survive into the future (Corrales 2011). Notably, businesses are only assured of sustainable economic development if they inculcate ethical practices in their operations. Distinctly, a responsible business should engage in CSR since t he major beneficiary is the business and not the surrounding community. The utilitarianism theory conceives that an act is moral if the results create a positive impact to several individuals (Moreland 2009). It believes that no moral act or regulation is right or wrong; one can only determine their rightness or wrongness of an act by studying the consequences. This theory deals with the philosophy of the end justify the means. This theory analyzes all the courses of action that are available and the possible effects that can occur owing to the action before deciding on a course that is morally right and the situation that one may find himself. The possible effects include the benefits and harms that may result from such an action. In the final part, a course of action that presents highest benefits is chosen after considering the costs (Andre Velasquez 2010). It does not matter whether the means that one uses is right or wrong provided the results are beneficial to many people. Fo r example, a person can break into a chemist and steal a drug that can assist a patient to recover if they cannot afford to purchase the drug. According to the utilitarianism theory, the whole process is ethical since the drug helped in saving life. Clearly, the theory oversees the unethical behaviour of stealing. In this aspect, the theory may encourage some acts, which are unethical in the business environment since they may result to positive feedbacks. As a result, the theory analyzes the morality of any effect. If the effect is good, the process is acceptable. From the above scenario, stealing produced a good and not an evil effect-rescuing life. The theory supports some acts that the societal norms consider as unethical practices. However, the theory does not consider whether the doctor has received justice for the act that made him lose his drug and experience destruction of property or not. In the business point of view, the benefits that the utilitarianism theory defines ar e the satisfaction levels and the number of stakeholders that will receive the benefits. The theory expects managers to make decisions that have greatest benefits to the majority of the stakeholders in order to ensure their satisfaction. Human Resource Managers should treat consumers as ends not as means; they should not involve consumers in the whole process of management, but must ensure that the results of the management process benefit a majority of them (Andre Velasquez 2010). From the above example of rescuing life, responsible businesses should consider the life of a human being as the most important parameter. For instance, if a business realizes that it will spend heavily in order to produce healthy products, it should do so since unhealthy products will negatively affect the lives of consumers. Even if the action of producing healthy products will result into losses, human dignity still overrides it. It is the responsibility of a business to provide high quality products to its customers and not for purposes of making profit. A responsible business will view apt employees’ remuneration as its responsibility and not a means of attracting skilful employees (Moreland 2009). The Hewlett Packard Case involved pretexting where a person pretended to be the owner of some information. This action made the private investigator access phone records of different individuals within the company. The act reveals information leakage to third parties, which were putting the company at risk of stakeholders’ withdrawal hence creating low trade values for their shares. Moreover, other drivers were leaking vital personal information to the press. Some board members could access data of the company’s customers at will. The company after investigating the issue had to reconstitute the Board of Directors in order to salvage the company’s reputation from other stakeholders (Sebastian 2011). In this manner, the company made a risky decision, which proved to be best alternative after analysing the overall costs and benefits of the consequences. This incident saw most board members resign from their posts as others tarnished their reputations. On the issue of legality, the issue of pretexting was presumed not illegal (Sebastian 2011). However, this does not imply that the act is ethical. The board members presumed that the legality of pretexting was all that could affect the operations of the company hence neglecting the ethical dimension. Despite the fact that the board members did not break any law, their acts could have affected the entire group of shareholders, stakeholders, and employees. In this dimension, the board members failed to analyse the effects of this deceptive practice in relation to the interests of the stakeholders. The pretexting ethical dilemma discloses a management system that is short-sighted, unprofessional, and egocentric in their operations. In relating the HP case and the utilitarianism theory, the decision by the company to lay-off some board members was an option that saved the reputation of the company as it considered the majority beneficiaries in the whole aspect. The interests of the stakeholders, shareholders, and employees overrode that of the few board members. The consequences of the company’s action on the pretexting incident affected the few board members negatively but benefited the stakeholders of the company. Hewlett Packard was experiencing organisational challenges at the time when the incident took place thereby giving loopholes on the ethical practices. During this time, the company’s shares had fluctuated in the market. Therefore, the case study supports the need for applying the principles of responsible commerce in all business operations irrespective of the legality. Businesses ought to act ethically when making decisions on their course of actions since the consequences may either protect or destroy the image of the businesses. This reflec tive essay has revealed that businesses that adhere to their ethical practices in order to improve their reputation among their stakeholders and shareholders hence obtaining the survival assurance in the present dynamic market. Businesses have to consider their decisions in a longsighted and humane manner. For example, they must include the interests of the local community since the community offers both social and operational security to the business (Corrales 2011). A responsible business should strive to prevent pollution and use proper waste disposal techniques. The Hewlett Packard case study and the utilitarianism theory have also analysed the need for businesses to make professional and long-sighted decisions that benefit the majority in the mix. References Andre, C. Velasquez, M. 2010, Calculating Consequences: The Utilitarian Approach to Ethics, Santa Clara University -Welcome.  Web Corrales, M. E. 2011, Caux Round Table – Principles for Responsible Business, Slide share.  Web. Moreland, J. 2009, Ethics Theories: Utilitarianism Vs. Deontological Ethics, Christian Research Institute.  Web. Njoka, F. 2012, Principles of Business, Scribd.  Web. Sebastian, E. R. 2011, The Ethical Problem of Pretexting: The Hewlett Packard Case Study, Yahoo Voices.  Web. Supporting Corporate Social Responsibility 2012, Human Resources and Skills Development Canada (HRSDC).  Web. This essay on Principles of Responsible Commerce was written and submitted by user Farrah J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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buy custom Fractures and Myopathy essay A fracture may be defined as a crack or break in the bone. Fractures result from excessive pressure exalted on the bone surface or due to weakening of the bones due to a medical condition, also called osteoporosis (Cavendish, 2008). Generally, fractures can be categorized as closed or simple where the skin is still intact with the bone, or as open or compound in which there are wounds within the fracture or where it is exposed to the surrounding, thus can be easily contaminated. Fractures can be complete, where broken bones are completely separated, or incomplete (greenstick) where broken bones are not completely separated. Impacted fracture is where the bone-ends have been drawn together, avulsion fractures result when a portion of the bone is pulled off by a tendon whereas pathologic fractures result from minor injuries to bones already weakened by diseases. Fractures may lead to excessive loss of blood through bleeding, swellings and itching around the affected areas and overall body weakness. Bone fractures are characterized by extreme pain due to breaking of the periosteum, edema of soft tissues caused by bleeding from periosteal blood vessels which evokes pressure and pain, muscle spasms and swelling at the fracture site. Some people also experience paralysis or itchiness in areas below the fracture. Weakness and inability to bear weight may also indicate the presence of a bone fracure (Egol, Koval Zuckerman, 2010). Diagnosis of fractures involves assessing the history of the fracture: how, when, where and why it occurred. This is often followed by pain control and minor operations. Treatment include First Aid to prevent bleeding, covering open wounds, X-Rays of affected areas, maneuver of displaced bones, and anesthesia treatment for severe fractures, surgery and physical therapy to repair fractures. Pain relievers and muscle relaxants are also administered. People should avoid risky activities and reckless behaviors that may increase chances of accidents. One should wear protective clothes when involved in exposure activities such as construction and sports. Those with fractures should seek medical attention immediately and take more of Vitamin C and Zinc supplements to promote healing of the fractures. Myopathy Myopathy refers to a condition in which muscles of the body fail to function properly due to weaknesses in their fibers and strands. Myopathy is primarily associated with body muscles only. Other forms of myopathy may include muscle spasms and cramps (Lawrence, 2011). Myopathy is caused by muscle weakening, spasms or tetany and inflammations of the muscles. It develops due to genetics (inherited) or acquired conditions of the muuscles that may result from fatigue, body dehydration or stiffness. Vinken suggest that myopathy usually takes two forms; inherited such as nemaline, congenital and mitochondrial Myopathy, and acquired myopathy for example polymyositis and dermatomyositis (Vinken, 1992). Myopathy causes body weakness, inflammation of muscles, dysfunction of the metabolic system and muscle rigidity thereby hindering free movement. In comparison, acquired myopathy resolves quicker than inherited myopathy. They also show varied symptoms in different individuals. Myopathy is generally characterized by weakness of muscles, general body weakness and inactiveness and sometimes muscle pains. In rare cases, a person may pass out discolored urine. Treatment of myopathy starts by undergoing diagnosis testing, after which drug therapy, massage and acupuncture and yoga may follow. Physical therapy and minor surgery may be used as well. Pain management is usually essential. Full medical care may involve administration of immune-suppressive drugs that ease inflammation, for example, Trexall (Kagen, 2009). People who are experiencing muscle cramps and inflammations should seek medical attention as soon as possible. It is advisable to do regular exercises to increase muscle flexibility and blood circulation within the body, muscles and nerves. Buy custom Fractures and Myopathy essay

Improving Team Performance Article Example | Topics and Well Written Essays - 750 words

Improving Team Performance - Article Example e personality indicators, the objectives being given to the teams, the leadership and most commonly the organizational culture that helps in developing competent and effective teams. A person who is professionally well developed might not have the ability to work in collectivist society and might prefer to work alone. Moreover, few of the individuals prefer to act as passive partner regardless of their professional development point of view and this emancipates problems like social loafing. Keeping in view this, personnel selection and development is of critical importance Suman (2009). This is true to an extent because the organizations in an attempt to achieve the competitive advantage and to develop individuals in a way that they can work effectively in teams and can adapt to the changing environment work towards developing such strategies or hiring such agencies that can hunt the talent desired by the organization. This gives rise to the introduction of such training and development modules that aim to develop personnel professionally. Different models have been introduced to highlight the usefulness of personality and behavioral assessment instruments. DISC model is the one that relates that individuals and situations are related in a way that their behavior cannot be predicted and understood without proper understanding of environment Suman (2009). Critically analyzing this one can conclude that employees develop themselves at strategic level only when they understand their organizations’ culture and environment. Employees can work in teams effectively only when there are clear communication channels, the decentralization that enables employees to have their say in organizations’ decision making process and the ability to adapt to the changing organizations’ environment. In addition to this, the MBTI personality type is another assessment instrument that talks about the personality types. They argued that there are 16 types of personalities and all

Michelle Obama should be one of 2010 most influnce people in TIME Essay

Michelle Obama should be one of 2010 most influnce people in TIME Magezine - Essay Example Jamie Oliver, a chef and founder of the Jamie Oliver Food Foundation believes she is a true revolutionary. Oliver commended her for standing firm in her conviction â€Å"that if we all just eat better and move more, then we can fight obesity† (Oliver, par.4). First, Obama dedicates a great deal of her time on helping the military families. America is currently engaged in two wars; one in Afghanistan and another in Iraq. Both of these war conflicts cause a lot of death on America's fighting men and women. Family members are away for months at a time on active duty, away from their spouses and children. They are always in harm’s way; family members are always waiting beside the phone for the dreaded call. In this great trouble time their families need support and comfort. This is one of the best things that Michelle Obama does. She spent a lot of time working with these families to bring their stories to light and ensure that they are not forgotten in the middle of the ne ws cycle. She knows that they face a lot of problems and are sometimes ignored by the press and by the government. What she wants is a country that will recognize the sacrifices of those men and women who serve in the arm force to protect the country. Above all, she promotes and helps military families to ensure that they get the respect that they so richly deserve. She makes sure that their financial needs are met. She encourages them and appreciates them for their family service. Obama is not seeking attention or popularity, but she does it from the good of her heart. She also encourages everyone to support them and comfort them, while their family is on a mission to fight for the country we love. She will tell everyone, we are living free because they are fighting and protecting us. She helped those who are wounded while serving the country. She makes sure they get the proper medical attention that they need. Obama makes sure that the country recognizes the men and women who sacr ifice themselves to protect the United States of America. Obama, together with Jill Baden, wife of Vice President Joe Biden recently launched the â€Å"Joining Forces† campaign. According to Obama, this campaign is a way of giving back to the military families for their sacrifices. It aims to assist military families who confront unique challenges, such as frequently moving or having a parent or spouse at war. Obama realizes the difficulties that military families experience because of their separation from home. She has called on companies to recruit and hire members of the military and their spouses to help them in their financial needs. The three areas of concern of the â€Å"Joining Forces† campaign of Obama are in the fields of employment, education and wellness. In the area of education, â€Å"Joining Forces† will help schools to become more responsive to the unique needs of military children and families. It will also promote higher education institutions and programs of military-connected students and expand job-training opportunities for military spouses and veterans (Whitehouse.gov, par.7). In the field of employment, â€Å"Joining Forces† will highlight the workforce potential and expand the employment and career development opportunities of military spouses and veterans. It will also assist employers to create military family-friendly workplaces (Whitehouse.gov, par. 5). Obama believes that the military fami